Internet Marketing Indonesia Journal

Your Business Webpage

Did you know that your business cannot afford to not have a website? It’s true, in the 21st century, even the smallest businesses have websites, and the reasons are clear. Over 90% of all households in America now have some form of internet connection, whether it be high speed broadband, or dialup. Out of these 90%, about 65% start their search for new products or services online. Numbers like that tell you that you cannot afford to NOT have a website.

So you have decided that you need a website, now what? Depending on your computer skills, there are two options: Make your own website or get it made by a professional. We will dive into both.

Making Your Own Website

Making a website may sound easy, but it takes a lot of hard work and dedication, much like running your business. You will not only need to research about your industry, you will have to dive into a whole new industry, the website industry, as well.

First and foremost, you will need a name and a place to keep your website.

Your name, known as a domain name in the internet world, will be the way that people access your website. You will need to pick something that is easy to spell and to remember. There are literally billions of domain names currently, so you may have to get a little creative. Domain names are a yearly fee, typically around $10.00.

A host company hosts your website on their servers. Hosting is a monthly fee, ranging from $3.00 all the way up to $15.00+ depending on the type and size of the hosting. There are 3 main things to look at when you are deciding on hosting.

1) Space size- How much room with you have to host your website? Hosting size is measured in megabytes (mb). Take into account that a typical, status page is about one tenth of a megabyte, and go from there.

2) Bandwidth size- each time a visitor visits your right it takes bandwidth to display the website for him. Bandwidth is typically measured in Megabyte (mb) or Gigabyte (gb). The higher amount of bandwidth available, the more visitors you will be able to show your website too.

3) Special features- Since you are new at making websites, you will want to look for a hosting company that offers specials features for new designers. These features may include a website builder, forums, guest books, counters, Invite pages, and so on. This is especially useful as installing these types of features yourself can get somewhat complicated.
After you find a hosting company and a domain name, you will then need to build your website. Websites are coded in a language known as HTML. Unless you are extremely experienced in HTML, you will not be able to code a website by hand. Instead, you will need to use a website builder to complete the job.

There are several free website builders available online. Just use your chosen search engine and see what you come up with.

If you want to get a little more fancy and have more options available to you, then you may want to consider paid software programs such as Frontpage or Dreamweaver, both of which are available for about $100.

While making your own website seems better from a financial aspect, you also have to consider the quality and effort a professional teams of website designers can offer you.

Hiring A Professional

Hiring a professional may be your best option if you do not the time to build a website for yourself or if you want special features within your website.

Remember, the professional does this for a living and will provide you with the highest quality. They will also typically handle everything from buying and setting up the domain name to updating the website on a weekly basis.

A professional will sit down with you and discuss your ideas and aspirations. Once they believe that they have a good idea of what you are looking for, then they will create your website.

Hiring a design professional can vary, depending on your region, and what you want on your website. Typical prices are anywhere from a couple of hundred, well in the thousands.

Grab important info to one way links - your own tips store.

Registering a domain - we share how!

Imagine the next time you join a discussion about domain. When you start sharing the fascinating domain such as one I did myself called flat house share the facts below will cause your friends to be absolutely amazed.

It seems like new information is discovered about something every day. And the topic of domain is no exception. Keep reading to get more fresh news about domain.

When you barrage a fresh website you allegation annals a altered area name with an accustomed registrar. Back the internet was aboriginal starting, all area names and IP addresses were registered through one organization, Internic. Eventually Network Solutions took over the role as “keeper” of the internet area names. Today, there are hundreds of websites area you can annals your area name but Network Solutions still maintains the capital database of area names. Some websites allegation as little as $2.95 per year for your area name while others allegation as abundant as $35 per year for the exact aforementioned service. Some alike action one year chargeless if you annals your area name with them and host your website on their servers. Why pay $35 back you can annals your area name for abundant beneath at addition website?

So why does Network Solutions allegation $35 a year if they are the babysitter of the database and their resellers allegation a atom or alike nothing? Who knows and who cares! Annals your area with one of the cheaper providers and you’ll be fine. A chat attention - be affliction who you accept to host your website. Getting a chargeless year of your area name isn’t annual it if your webhost is capricious and your website is bottomward added than it’s up.

You pay for your area name on a annual basis. It’s a abstracted allegation from your webhosting bill. Back you annals your area name accept the autorenewal advantage if it’s available. This way your area name will not expire if you balloon to renew it. If your area name expires, it’s chargeless for anyone abroad to annals so you charge to break on top of back it’s expiring. Also registering your area name for a 3 to 5 year appellation will generally save you money. For example, godaddy.com accuse $8.95 a year for your area name but alone $7.25 a year if you annals for a 5 year term.

When you annals your area you can actualize altered acquaintance names. The three contacts are Administrator, Technical and Billing. Most of the time the aforementioned being is all 3 contacts. If you web artist registers your area name for you, accomplish abiding you are appointed as the Administrative contact. This gives you ascendancy over the area name and you allegation be notified if addition is aggravating to accomplish changes to your record. If you aren’t one of the contacts again addition can alteration buying of the area name after your permission.

To see a almanac of your area name, go to www.networksolutions.com and use their WHOIS annual which is amid in the basal larboard bend of their home page. Simply access your area name and bang Search. You’ll see the complete almanac of your area name, area it’s registered and area your website is hosted. For a complete video of how to use WHOIS, appointment www.valiss.com/video/whois/whois.html to see websites such as house share

When you annals your area name you’ll accept to the advantage of authoritative it a clandestine registration. I awful acclaim advantageous the added fee to accomplish your advice private. If you leave your allotment accessible anyone can attending up your area advice which includes your home or business abode and your email address. Many spammers browse accessible area allotment annal to acquisition accurate email addresses to spam.

I consistently use a beast or hotmail email annual back registering my domains. This way if spammers to acquisition my email address, I can aloof get a fresh “throwaway” email abode and I won’t accept spam at my primary email address.

Always accomplish abiding your area almanac charcoal locked. Locking your area name is a affection implemented a few years ago. Back you appetite to alteration your area name to a altered agent you allegation alleviate it. Once it’s apart the fresh agent can “pull” your area name from your accepted registrar. Once the alteration is complete, the area name will be bound to anticipate anyone abroad from “pulling” your area abroad from you.

That’s the latest from the domain authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level and register domains such as share a room

Who is this for?

If you are a webmaster who is about to start his/her first online business or web site, you probably know that it is not that easy to get high traffic to your site. In fact, nowadays it takes a lot more work to be successful online, than it had been some years ago. The main factor that influences your success is that most business or web site owner do not know anything (useful) about search engine optimization (SEO) and/or search engine marketing (SEM). These terms are wide-spread, however, a lot of people just know of it as a way to get ranked high in the search engines.

There are tons of webmasters and web site owners who would like to know more about SEO strategies in order to kick start their business. If you have enough funds to hire a SEO company to do the promotional work for you, you would probably not sift through the internet and find out more about SEO, unless you are eager to learn more and more. So this article is mainly for those who start out with SEO and want to know more about the strategies to not only rank high in the search engines, but also prosper and do well in satisfying visitors or prospects.

Why do I need SEO & SEM to rank high?

The question is why businesses and web sites do need to promote their web sites well these days, unlike some years ago, when everyone was about to submit to a few of the established directories and was seeing an increase in traffic through spreading the word. The answer is: A few things have changed. The search engines have developed very complex algorithms in order to find relevant web sites and separate them from the non-relevant web sites. These algorithms are quite complicated and not revealed to anybody outside of the search engines.

The problem is that, in order to reach high ranking and traffic, you need to prove your web site to be trustworthy and relevant for the world. Relevance can be reached through search engine optimization, whereas trustworthiness is reached through the marketing and promotion of your web site to other relevant and related web sites. There are theories about a so-called sandbox or trustbox that is used by Google, however, they have never been confirmed to be existing to 100%. This sandbox theory claims that every new web site is put in a box for a specified probation period. While in the box the site is not ranked well and does not receive a PageRank. The trustbox theory claims that the probation period is more likely to be defined by trusted and relevant back links.

Whether one of these theories is real or not, fact is that you need to optimize your business for the search engines and then promote it. The main thought is that you should try to gain as many one-way links as possible. One-way links, also referred to as inbound links, are link that are directed to your site without your site to be linking back to that site. In past the so-called reciprocal links have been wide-spread in order to build your linking and prove your trustworthiness and/or relevance. However, these days, one-way links are more than appreciated and worth it!

How to approach? How to gain one-way links and kick start my business now?

This is a very complex topic and it is impossible to tell you about any existing and proved strategy at once. Nevertheless there are some easy but time consuming ways to kick start your business or web site. Before everything can begin, however, you should first optimize your website. There are some resources on the internet that tell you about optimization etc.

After you are done with it, promote your web site to (free) web directories first. Web directories provide you with one-way links without the need to link back to them. Well, in fact there are a lot of directories that require reciprocal links back, but these are not the ones you should submit to. Submit to SEO friendly free web directories first, apart from the Open Directory Project/DMOZ. Then after you have done this exhausting work, write quality articles and spread them. Be active in forums. Publish a blog relating to your area and regularly write in it to attract readers and prospects. These are one of the main sources for getting your first traffic and back links, which raise your PageRank.

Now go on and find out about the variety of mistakes you can do while optimizing and promoting: Over Optimization.

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Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.

* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets - 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

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Domains are an important part of your web page, one of the most important parts because it is the address individuals will use in order to load your page. So, having a catchy and easily remembered domain name is important. The problem is, too many individuals you use domain names that are provided to them by their internet service provider. This is not the name you want your web site to have if you want to rise to the top and make the most money possible. You need to rent or buy your own domain name that has something to do with the product or service you are offering on your web page.

There are many ways in which you can register domains, or domain name, and most of the time it is relatively inexpensive and sometimes it is even free. You simply need to do a little research in order to find the domain name that works for your business and fits your budget as well.

Another thing to keep in mind when registering domains is what names are available, are the .com, .net, or .org, and if so how many of the same domains are available with different endings. For instance, if your company sells tires and you buy the domain name tiresrus.com then you will want to know if tiresrus.net and tiresrus.org are also available. If so, you will also want to buy them and have them linked to your web page in order to garner more traffic.

If you already have a web site set up with a domain name you are simply using, you do not have to start completely over when you buy a new domain name. All you have to do is buy the domain name or names that adequately reflect your web sties and then have your current web site hosted by a new server that will link it to the domain name you bought. This is not immediate and generally takes a few days, but it is worth it because now you will have a serious domain name which shows your web page is serious and not a joke. The few days you spend waiting for the transfer will be well worth your while.

So, go ahead and step up to the big leagues and get your domains today. Just go to the web and search domain names and you will be able to check and see if the names you want are available and if so you will be able to buy them. It really is as easy as that, so go ahead and try it out today. You will make up the small investment on the domain name in no time, probably even the first day!

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