Internet Marketing Indonesia Journal

There are many Search Engines and Directories, but only a few major ones will bring you most traffic. In this article I will describe how to submit your site to Yahoo, Google and Open Directory

1.) Directories And Indexes

First, I would like to describe a difference between Directory and Index. Directory is a collection of links divided by subjects just like Yahoo Directory at dir.yahoo.com. Let’s say you are interested in Finance. Go to Business & Economy section and press Finance. You will find variety of topics listed under Finance.

Index is the number of sites available for search. For example, you go to Yahoo.com and enter “Napoleon” in search box. Results will show a number of sites related to Napoleon in Yahoo Index. The same is true for any other search term. There are millions of sites in listed in major Indexes.

2.) How To Submit Your Site To Yahoo Directory

Listing with Yahoo Directory will provide several benefits for your site. First of all, you will get some traffic from Yahoo Directory. However, number of visitors will depend on category where your site is listed. There are some highly competitive categories that may not generate much traffic. Also some search indexes are more likely to include your site if you are listed with Yahoo Directory or Open Directory Project which is discussed later in this article.

You must decide what category your page will be listed under before before submitting it to Yahoo Directory. Usually there is more than one category appropriate for your site. You have to decide which one works best for you based on several factors: relevance, number of competing sites under the category. For example my site www.yourcareerlinks.com is listed under Business & Economy - Employment And Work - Careers And Jobs - Jobs - Directories.

In order to suggest your site to Yahoo Directory, select your category and click Suggest A Site link located below upper right corner. If your category is commercial, you can list your site only through Express submission.

Express submission costs $299. Yahoo editors check your site within 7 days. Please read Yahoo instructions carefully. Your payment of $299 doesn’t guarantee automatic inclusion. If they approve it, your site will be listed in Yahoo Directory and you will pay $299 annually to maintain it in the directory.

Yahoo Standard Submission is free for non-commercial sites. Yahoo doesn’t state when your site will be reviewed with free submission. If you have time to wait, you may try this option.

3.) How To Submit Your Site To Yahoo Index

When you go to http://search.yahoo.com/info/submit.html, first option is to submit your site for free to Yahoo Search Index. Before you do that, your site must be optimized for Search Engine inclusion with appropriate titles and meta tags. Below you will see what title and meta tags look for this page:

Web Marketing, How To Submit Your Site To Search Engines

Title describes your page in a few words. META name=”DESCRIPTION” is a short outline of what your web page is about. META name=”KEYWORDS” includes keywords relevant to the page. Each page of your site may have different Title and Meta Tags

The purpose of relevant titles and Meta Tags is to help web surfers to identify sites they are looking for through descriptions and keywords. However, it is quiet hard to get top Search Engine placement ( whch is to get listed among first 20- 30 results ) these days. There are many competitors, rules and criterias are constantly changing and it is becoming increasingly difficult to obtain high ranking in the Index.

Chances are that your site is not going to be listed high with Indexes. Therefore, my recommendation is to use free submission options to Yahoo Search Index or any other Search Index for that matter unless you are an expert in Search Engine optimization and ranking. You don’t want to pay to get ranked number 256 or whatever.

4.) How To Submit Your Site To Google

Google is another major Search Engine. They offer two opportunities to market your site. You can submit the site to Google Index for free here. As I stated before, you probably are not going to get high ranking, but you might get some clicks from Google if your site will be listed.

Another option to advertise with Google is through Pay-Per-Click (PPC) Program called Google AdWords. You can read in my article about Pay-Per-Click marketing here.

5.) Open Directory Project

Open Directory Project is directory of web sites managed by volunteer editors. Inclusion is free, but it has to be approved by editor. There is no time frame as to when your site will be reviewed. If your site is not listed within a few months after you applied, you can submit it again. Open Directory is located at www.dmoz.org. You should find appropriate category for your site and submit it.

There are other Search Engines out there. Many are based on Yahoo or Google Search. For example, Alta Vista (www.altavista.com ) is now based on Yahoo Search index. Therefore, if your site is listed with Yahoo Search Index, it is probably listed in Alta Vista as well. Some offer paid inclusion in their Index such as Excite while others like Lycos offer Pay Per Click options

In my opinion, the best way to bring traffic to your site is to list it with Yahoo, Google and Open Directory Project. In addition, one should use Pay Per Click marketing which is explained in my PPC Marketing Article at http://www.webhostchecklist.com/payperclick.html .

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In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com

The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’s probably not a bad idea to register your domain name for 3 years rather than 1.

Page Rank

Google assigns each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. You can view your website’s page rank by downloading the Google Toolbar. Your page rank will be displayed as a green bar measuring from 1 to 10. Don’t worry if you only have a Page Rank of 1 or 2 – most websites do. In order to get your number up (4 or 5 is pretty good), you’ll have to get other websites to link to you.

Quality Counts More Than Quantity

As soon as webmasters realized the importance of back links, numerous schemes were hatched in an attempt to build up thousands back links very quickly. Google has since caught on, and if your website acquires too many low-quality links too fast, you may get penalized. Here are some tips to obtain the best quality back links:

One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. If you can afford it, it may be a good idea to buy some one-way links to your website.

Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.

Get links from sites in a related industry or geographical location. I do a lot of web design in my home town of Windsor, Ontario. Therefore, I make sure that I buy or trade links from other web design related sites, Canadian, Ontario, and Windsor directories. Google will see that your site is relevant if you do this.

Make sure your keywords are included in the link from other sites. If your keyword is included in the anchor text, Google will assume that your site relates to that particular keyword.

Get a listing in Open Project Directory (DMOZ), if you can. Only the best sites get into DMOZ, and it gives your site a lot of credibility in the eyes of the search engines.

Don’t inter-link your websites! If you think you can just link all of your own websites together and improve your Page Rank, forget it. Google will see that the IP address of all domains is the same, and, either give you little or no credit, or if you have a lot of sites inter-linked, penalize you.

Let last tip I’ll leave you with is: make sure to maintain your links. Google, for one, does not immediately give you credit for your links. The age of the link plays an important role, and as the months go by, those links which were maintained for long periods of time will carry a lot of weight. Good Luck!

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It is not very difficult to understand Search Engine optimization and yet it is very important. There are some things that you can do to help your site do better on the Search Engines.

When you are getting started with Search Engine optimization you really should not worry about all of the jargon that is used. The point here is to make things simpler so that Search Engines will like your site better.

There is a pattern and a reason to everything that a Search Engine does. Even if you are unable to understand the complex algorithms, there are still patterns there. You just need to be willing to keep your eyes and mind open in order to look for the patterns.

It is going to take some effort if you want to be good at Search Engine optimization but it really is quite basic. In order to have a successful Search Engine campaign you just need to follow the rules that apply to all web sites.

Search Engines always do their best to provide their users with anything that is relevant to their search. However, most Search Engines do not move the good sites to the top but they do push the bad sites to the bottom in hopes that the good sites will rise to the surface. Of course, content really is king and it will easily provide you with good rankings as long as it is written properly and contains the proper keywords. These articles will attract visitors as well as Search Engine spiders.

One way in which you can develop good content for your site is by adding articles or an ebook that relate to your web site’s topic. Not only will this provide your visitors with relevant information but it will also open up good rankings in new keywords that you otherwise would not rank well for. For instance, if you own a pet site and write about “dog food” then you may do well for those keywords, thus attracting new traffic. This is why you should write in depth articles for your site. In doing so you will benefit greatly.

If you are trying to get your site to be ranked as number one the first thing that you will need to do is find out what your site is currently ranked as. You can do this by looking your site up in the Search Engines and developing a strategy for each of these Search Engines. Remember! Just because you are listed in one Search Engine does not mean that you are listed in another. Search Engines simply do not work this way.

If you take a moment to look at those sites that are currently doing well in the Search Engines you will notice that sites that are easy to navigate, have simple designs and use graphics that only require a small amount of bandwidth are the sites that are ranking high. This is because Search Engines know that their users like simple, clean designs and thus they have designed their spiders to like these sites as well. These sites are preferable because they allow you to get the content that you want without a lot of fuss. Whenever you design a site you should make this your goal.

Of course, there are some sites that are ranked high in the Search Engines even though they have complex designs. With this in mind you can easily see that a site’s design really does not have anything to do with where you will rank in the Search Engines. This is because the only thing that Search Engines are concerned about is text. If your site’s content is relevant to what someone is searching for then this is the only thing that a Search Engine is concerned about.

You may also be wondering about the use of meta tags, keywords, descriptions, and titles. While all of these things are important, they are not what is going to make or break your site. Instead, you should simply view these things as part of your Search Engine strategy. You will need to make these things compelling and they will also need to contain your keywords but they are not the only things that you should be concerned about. Nevertheless, you should know that these things will cause your users to want to click through from the Search Engine to your web site.

In reality, you should start off slowly when you are working with Search Engine optimization and then gradually add new things as you learn them. The best place to learn about Search Engine optimization techniques is on a “SEO forum.” Simply do a search for this on any Search Engine and you will come across a forum wherein people are willing to answer your questions or direct you to some place wherein you can find the answer to your questions.

As you can probably see, understanding Search Engine optimization is not difficult. You will need to be patient though. This very important part of web site marketing will definitely take some time. Nevertheless, you are going to want to do anything that you can in order to make your site do better with the Search Engines. After all, Search Engine traffic is worth its weight in gold.

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Just released a whole new search engine optimization package any serious business owner will be able to employ. Only 50 packages will be released to businesses looking for better search engine rankings. The “proof is in the pudding” as the numbers are showing for this search engine optimization company as well as there clients, any web site being optimized is finding not only better rankings, but write ups by the news and media.

Across the board larger companies are battling for search engine optimization services. They are looking to improve search engine rankings and simply be number one for their industry. We all know the story, “I want to be number and I want better search engine rankings!”

Let us take it a step further, sure a professional search engine optimization company will improve search engine rankings for your web site, but what if you were to not only be number one in the rankings. You were actually creating a monopoly on the search engine results pages. This means within the top 10 results, you actually have some connection to the other top 10 pages listed. So no matter where a prospect looks, they will some way or another visit your site. This hit will be from a promotion on the other sites or a simple great press release about a new product or service. There are only 10 spots on the search engine results pages, imagine if your were receiving traffic from the top 5 listings.

This tested and search engine optimization service to improve search engine rankings is being released finally. Although, there are just about 50 spots from the time of this writing, a professional search engine optimization company is including it’s SEO (search engine optimization) services with Monopolizing Marketing™ technology. This package is very resource intensive, so the packages are limited.

“Proof Is In The Pudding in Search Engine Optimization Services. It’s all about the ROI”

From different case studies, all clients are seeing an increase in revenue or acquisitions by search engine optimization services that are specifically built to improve search engine rankings. From write up’s by the pharmacy times, assisting companies who are going public, lawyers generating 2 million dollar cases in Florida, the “proof is in the pudding”. “The better search engine rankings a business has, the more inclined to bring more sales or acquisitions, hands down..”

Although many search engine optimization companies claim to improve search engine ranking, they may or may not be building you a complete campaign. The shear amount of work into professional search engine optimization services alone is difficult, but does your SEO company include web analytics, the information to continuously improve your site and conversion rates. While most focus on key words, the better search engine optimization companies focus on key words that have high conversion rates. This is done through analytics and viewing the “sales funnel”. Discovering where prospects are leaving and why they are leaving.

A launch of only 50 packages will be released due to immense amount of resources managing this type of search engine optimization. While your web site will see better search engine rankings over some time, search engine optimization services are not for all businesses. The package is extensive, timely, and may not be in budget of most new businesses. There are two packages available, one for new businesses who do not have a web site this is called the SEO Start-Up Success Package and another package for businesses who have a web site already developed who are looking search engine optimization services, a-la-carte. These serious business owners will want the SEO Professional Package.

Whether you are ready to invest in search engine optimization or learn about search engine optimization, we have developed systems to help. If you are ready to invest look into Dream Ware Enterprise professional SEO Services, if you are more of a do it yourself or the packages do not fit your budget yet, you may be interested in how to improve search engine rankings using Monopolizing Marketing™, a resource to help business owners implement SEO into their business. Either way the system is in place and working, you will just need to choose.

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SEO campaign contains online and off line optimization. There are numerous avenues to opt traffic and customers to your website. They may be a part of your promotional plan in trading.Search engine keyword optimization

Secret #1 Utilizing flyers, this is an useful process to let people know concerning your website and products. With each flyer you could send the next flyer concerning your product
I recommend you to write a good ad that opt readers to come to your website and explore concerning your products. Flyers are inexpensive routine to advertise about your product.
A great idea could be to have a Joint Venture with another company in your niche. When a potential client reads about your web page, s/he may be interested to click at the url and
browse through your pages.

Secret #2 Sending post cards: This routine could help you to drive traffic to your web page, by keeping ti simple and adding some overview concerning yoru product

Secret #3 Attending at Seminars: Attending at seminars may help you to reach more individuals and introduce your business and website to them. You could ask individuals to download your
presentation and leave their comments on your website

Secret #4 Displaying Advertisement . This is a bit expensive, but you could use this tool, by adding the right keywords and introducing your web page for getting more traffic.

Secret#5 Applying social media: Social media such as twitter, facebook, myspace etc. have become a influential tool to reach out readers on the Internet.
Secret#6 Writing articles and submit them to article directories and getting one way back links .
With direct mail you need know your customer value and have a fine information of your reply and exchange metrics to be winning.

In the past I have examined a URL on my order form to see if that had any effect on orders. The results were ok for the reason that in one niche market it increased normal conversion levels but in another it showed a fall.

I cannot be sure the reason; but one theory is that by including a web site’s URL on your order form you are giving your client the option to put your order to one side to ‘deal with later online’, but typically ‘later’ means they might not check it out.

Books are an outstanding marketing tool and not as hard to write or produce as you might think. In the book you may place bounce back offers directing readers to your websites for more information or free goodies, gifts and you can utilize the book to place ads for your products or services.Marketing your website services

These simple off line methods will drive online sales. Do not misunderstand the fact that your online business only means you do the lot on the Web.

You might find many other ways to drive in traffic, but these methods could also be helpful.

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