Posts Tagged ‘SEO’

SEO And Social Media: How Do You Evaluate ROI In Social Media?

Thursday, November 5th, 2009

Social media is a magnificent method to promote your product and get traffic to your website and landing page. In search engine optimization (SEO) advertisement social media is a mode to enhance page rank.
In social media there are few very powerful methods like customer referrals, user advocacy, customer content input and much more that help you to bring in income and calculate
return of the asset. As we all know there is not ROI in marketing, excluding in social media you are able to calculate ROI.SEO web design

In social media a SEO programmer and expert is able to market the SEO services and compute how many sales he has made. If you check Google or Yahoo for the keyword ” marketing ROI” the results
will be over 200,000 queries. If you enter your search term and use quotes, you may not get as many as result! You even may get a zero result for your search term such as: marketing ROI method.

Though in social media sites such as: twitter, facebook, myspace etc. you see some great ways that can help you to promote your product such as: user encouragement, prospect referrals and some contribution factors.
There is a approach to estimate Social media ROI, some country such as Netherlands find it difficult to believe.On the other hand it is applicable. The measurement is as the following:

Input Margin in currency generated from outwardly referred prospects over rate in currency for human interface and other cost to manage and engage in the ecosystem equals to Social Media ROI.

Unlike long-established marketing and PR, Social Media truly offers a method to estimate an ROI, that can be taken into the books.

Would be more advantageous if you contemplate social media as a “customer channel” in CRM rather than a successor to Marketing.

Social “Media” is like other media which helps in not only reaching out to the customers, but also helps the customers to reach out to marketer.Best marketing solution

I presuppose that “externally referred customer” is one that can be traced from a proposal to buy from another non-company source (could be a friend, colleague or fellow social network subscriber). But how easy is it to make that trace? For a start one needs to start capturing from the customer how they made their decision to buy. If I tweet about a wine, say, and a fellow tweeter goes out and buys it, the seller needs to capture the source of recommendation and roll it back up the chain to the vendor (a little simpler if the seller is the vendor, but less so if the seller is a channel). Many businesses already capture this type of facts in their existing CRM systems i.e. “how did you hear of us”.

However not every purchase is decision is made simply on the basis of a recommendation. The prospect may take into account all other marketing that pertains - for example if the brand is well known via social media is the recommendation simply a reinforcement rather than a deciding factor? perhaps the prospect takes the recommendation and then does whatever level of due assiduousness he/she requires and then makes a decision. The proposal therefore is just the setting up of a customer - the tangible close may come from other ways/vehicles. What if the prospect had already decided to buy and the recommendation was merely confirmatory in his decision?

Some individuals might think that social media ROI procedure might not be a suitable scheming. It would work if you market a digital product or service, but not for the other products. Another fact is that many individuals use several accounts on social media or use fake accounts and it is difficult to ascertain the cause and effect of social media method.

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SEO: How Can I Reach The Prospects?

Tuesday, November 3rd, 2009

All these years many search engine marketers have been attempting and trying to get their SEO hands over foreign potential proespects. They try to connect with abroad clients and fixate over their keywords, local page content, and how properly they rank in the search engines in their areas. Regrettably, millions business owners lose promotional opportunities by not consideering the timing sensitiveness of their own local area.web design SEO

You should understand when your targeted prospects are in purchasing mode. There are many critical timing sensetivness such as: summer vacation, winter holidays, holy days etc.

When is the right time to sell? What a customer is in a buying mode? How can i find out targeted clients are ready to purchase my product?

It’s valuable to be aware of the monetary year cycles in your targeted countries, especially if you market to businesses or governments. Failure to realize these cycles may get you to wait even longer.

For instance in India, UK, Japan, China the financial years usually ends in March. Thus, businesses will spend extra budgets in February, as opposed to America. where much of this type of expenses takes place in December.

If your services target parents, children, then you should pay consideration to the vacation, holidays and school schdedules, it’s important to know that these are different from country to country by and each country has their own religion and cultural habits.

In Korea, the traditional school year is from April to March, with a summer break in the middle if you plan to sell graduation promotial gifts. Nevertheless the other parts of Asia is different. Thus, you should create a schedule for selling your educational product during this time of year.

During vacation and holidays, you should follow those countries cultural and holiday planing. It is different from Mulism to Chrisitan countries. It depends on what country you are targeting.

If you are trading your product to European countries, then you should think of Christmas and New Year holidays. If your product is christmas related then you should start from one month or one and half month prior to Christmas.

Sacred celebration holidays vary as well, with the Chinese classically closing for a week in February for the Chinese New Year and a week in October for National Day. In the same way, most of Japan takes off a week in April.

If you have a travel website, it’s important that you know these key holidays and plan fittingly, remarkably around your PPC campaigns to target them within the optimal windows.

There are many thoughts and ideas you should know while aiming at certain countries for selling your product.

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What’s The Big Deal Over SEO

Sunday, November 1st, 2009

Search engine optimization refers to any practice related to the end goal of improving your web site’s position in the search engine ‘free found listing.’ The reason you want all of your web pages, or at least your most important web pages, search engine optimized zeros in on what nearly every website owner wants: More new business contacts generated from Web traffic!

According to current search engine ranking requirements, keywords and content on the same page must match a particular set of criteria. Basically, this means - for example - that for every 500 words on a page, you might only be able to write the same keyword 5 or 6 times to maintain the balance required by search engines. But simply adding the keyword to the body of the page is not the only factor. The page title and description (among others) are also factors. It’s obvious that every keyword you have for your site can’t be positioned accurately in each relevant place on one page. Each keyword, keyword phrase, or keyword set needs its own page to effectively return web traffic to your site.

Keyword stuffing is a big ouch! Repeating your keyword 30 or 40 times in the content is called keyword stuffing, and it gets your web page penalized or banned altogether from search results. It’s just common sense not to engage in keyword stuffing. Limit the number of keywords on each of your web pages, and develop individual web pages for each of your most important keywords.

Requirements and standards change rapidly. At this writing, if the web page is unique and if crawlers determine that the page offers viewers substantive content, it passes the first test for ranking.

It goes something like this. The number of words the public sees on a page is analyzed by search engine robots to determine if there are enough words to be valuable to a web visitor who reads the page. If there are enough words on the visible part of the web page, then the robot evaluates the hidden text (called the source code). It looks for key words, descriptions, web page titles, link content and image descriptions just for starters. If the data qualifies, this invisible web page crawler then compares the overall page content with your entire website to look for a consistent theme. In other words, you can’t publish a page about your cat on a site that sells chess sets without breaking the consistent theme rule. Every website must have a consistent theme weaved in and out every web page.

If the web pages pass this evaluation, the robot zips on to calculate all the data in various formats. For example, are there too many keywords on the page as compared to the total number of words on the web page? A comparison of image descriptions and link content also plays a roll. Once all of the various calculations are complete - and this all happens in seconds - the calculated percent of substance is compared to all the other website pages on the Internet asking for the same keyword status. Then the robot determines web page ranking position to be displayed in the search engine ‘free found listing’ when that one key word is used by a web searcher.

It is easy to see why search engine optimizing web pages is a complex, labor-intensive task that requires up-to-date knowledge of search engine standards and requirements, skill in applying the words to comply as closely as possible with top ranking position, and common sense so as to not go overboard (keyword stuffing a page) getting that web page penalized or banned altogether.

Pages that use acceptable standards applicable for each search engine are rewarded in time with a valuable ranking. A top ranking has many benefits for your business, from visibility, free clicks and web traffic to increased sales revenue.

The bottom line is to publish web pages that meet search requirements so visitors can find your page. If it is too time consuming for you to successfully optimize the content on your web site, or if your search engine ranking appears buried on page 99 of the free found listing, you may want to consider a professional SEO service provider. Start by asking an experienced search optimization writer to review 3 or 4 of your existing web pages. Listen to her suggestions and apply them. If budget is limited, engage her services to only optimize your most important web pages. Track results over the following 90 - 120 days.

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What Is A SEO Expert And What He Does

Sunday, November 1st, 2009

Most of for profit firms based on the internet will need a SEO expert to continually monitor and revise the sites that they currently have. Search engine optimization is one way to marketing the site and expose it Internet users and to help it rank higher in search engine results. So to stay competitive webmasters, businesses and other organizations will need the services of a SEO expert even if they are happy with current rankings.

SEO Expert Methodologies:

Content rich in keywords is the way to go if you want to place high in search engine results. A SEO expert is sure to point this fact out. Most companies focusing on search engine optimization and other web development areas will immediately try to add keyword rich content to an ailing web site in order to help it get back on its feet.

Other methods that a SEO expert might employ to optimize web sites is to tune in to what the other similar sites are using. Knowing what the other websites are doing successfully can help eliminate the process of trial and error. Using a tried and tested working method helps to minimize the work done on thinking of ways to break into the industry. A SEO expert will recommend using what the competition is using and do a better job at it than the competition. Finding out what the keywords are at a high ranking web site will help you determine which ones are working and which ones to place in your site. This may seem like cheating but you are actually researching what work and what does not instead of trying things out by making those mistakes on your own site.

A SEO expert will also make sure that your web designs is appealing to both robots and human visitors. SEO expert and web designers are important resources in getting higher rankings from search engines and being remembered by human visitors. The web design must be search engine friendly in such a way that spiders will not have a hard time indexing or assessing it for better classification.

The relevance of the site must be specific enough to warrant it being classified under what it actually is. SEO expert’s web design strategy is important so that whatever information or data you have judged important for you site, will be readily available for crawlers. You will also need an SEO expert to help you choose and scale down the images and pictures that will appear in the website. Pictures and images which are too large will take a long time loading and this will bore browsers into transferring to another site that is probably more efficient. Other things which you should also stay away from when you design the site is putting hidden texts or tags which you hope the crawlers will find and use to make your site higher ranking. This is a black hat method which most search engines disapprove it. Sites with this kind of web designs will be banned for a period of time until they shape up their site.

One of the crucial tasks a SEO expert will do for you is to increase your link popularity also known as link building. This is the toughest and most time consuming part as acquiring one way links is no easy task. Today reciprocal link building has decreased in importance.

Choosing An SEO Expert:

When hiring an SEO expert to help with search engine optimization, it is best to ask for recommendations from sites he or she has helped or to visit those sites yourself, to see how well they are doing. If you are suspicious of the way the SEO expert does his business, go to another. The investment you will be putting in the hands of an SEO expert is quite large therefore you need to be satisfied and complacent regarding the job he will be doing for you.

Other things that might be considered when choosing an SEO expert for your optimization needs are his maintenance program of the sites he will be optimizing and the services that he will extend to you regarding web site submission, data submission and content submission. Most SEO companies offer submission services but others might charge additional for all the different tools and methods they will do and use for your site. Your chosen SEO expert must be aware of the most updated tools and methodologies available in the Internet today but he should also have reasonable costs for these since the search engine optimization industry is a competitive one.

You might try to do some of your optimization yourself if you want. Some of the things that are usually done to a website are quite easy to manage and can be done by a web savvy individual. The problem is some of the fields of search engine optimization are difficult and you will need some expert in the field to be able to do these and most services are bundled with each other so the optimization that you might do will still be included in the charge of the SEO expert.

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What Is The Definition Of SEO?

Sunday, November 1st, 2009

How to use search engine optimization to be found (rescued) on the Web.

A few years ago, my good friend Bill B. bought his first sailboat.

He called and told me: “Jon, today - I bought a new sailboat, and it’s the happiest day of my life”! I grinned and told him: “I also understand that selling it will be your happiest day of your life”. (Turned out I was right)…

What does sailing have to do with SEO and this article?

The story continues: My buddy Bill did end up selling it a few years later (you’ll see why). I taught him how his boat could be found and sold via web search traffic to his website, which we set up together.

Today – he has a thriving web business, and he has bought and sold many boats and accessories since those early years. He went full-time into the web business, and he understands the power of SEO and ranking high for key search terms.

What is the definition of SEO, and why is it important to your business?

SEO stands for Search Engine Optimization, or as defined by Google: Search Engine Optimizer. SEO is a subset of the umbrella term Search Engine Marketing (SEM).

Properly applied search engine optimization allows your site to be not only seen by the search engines, but when a search term (keywords, phrases) is entered, you can rank very high in the search engine results pages (SERPS). The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.

The wholly grail for online marketers centers around being found on the first page of Google, currently owning well over half of the market of all searches. If you further optimize in such a way that it brings *quality* traffic, that can be the ultimate return on investment (ROI), assuming you have a solid back office process. If you have optimized well for Google, you will rank good in the other majors (MSN, Yahoo) also.

Interestingly enough, Search Engine Optimization is not optimizing the search engines themselves, (SEO-ers can only make experienced and industry guesses) but rather optimizing the websites, content and related parts (links) so the users can find you easily. It’s all about relevancy. Many folks hire professional consultants to perform SEO, and some attempt to do it themselves, which I will help you with during the months to come.

My sailing buddy was lost at sea.

That third weekend of his boat saga, he told his wife that a trip outside of the safe harbor and into somewhat un-chartered waters would be a fun and challenging experience, and he brought a friend along to assist.

Normally, he would have reviewed the weather forecast, map (lat/long), trip log, flares, emergency contact info and courses outlined, including both physical and radio contact points to coast guards and ports, but he neglected all this by making a stupid mistake: he did not fully prepare and made some bad assumptions.

It was a poor weekend to go out as well. A tranquil beginning, they were relaxing and enjoying the sea. However, the weather turned quickly into one of the fiercest storms and many hours later, they were missing at sea.

The coast guard and others were looking for them (SEO: visitors), his boat and crew had not prepared a strategy (SEO: competitive analysis, know your audience, know where you are (your value proposition), and what keywords to use) and this was a different route than anytime before (SEO: know who your link partners are that can help you get ranking/visibility/popularity via relevant links in your topical, themed community).

The next 24 hours at sea were not good, to say the least. Here they were, way off course, nobody could find them, and they had run out of options. By stroke of luck, one ship happened to cross their path almost 100 nautical miles off course. (SEO: Was this a random ‘visitor’?)

My friend and his associate were rescued, and what a big lesson it was. They learned that careful preparation, planning and execution, as well as adjusting for bad weather (SEO: competitive analysis, thoughtful planning) are cornerstones to a successful trip. This also means never giving up, (SEO: keep content fresh, adust, and monitor changes in the search engine algorithms), you can survive!

Summary:
SEO done right can enable you to be found (in the sea of billions of web pages), and ranked well. You should always provide relevant information that the users are looking for, and you’ll have a steady stream of visitors, 24×7x365.

Make sure to include solid search engine optimization strategy, tactics and operational context for a safer (relevant) trip on the World Wide Web.

SEO is one of the most powerful online marketing mediums there is, and the display of those query results are completely free, and doing it right will elevate your positions.

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