Internet Marketing Indonesia Journal

Who controls the Internet? Don’t be surprised if we say it’s the major search engine (SE) companies. While it gets more baffling to keep up with their ever-changing algorithms or whatever criteria (as and when they like it) and more convenient to label them as notorious for indexing your web pages only to see them suddenly dropped altogether, there are at least some things you can do to maintain your SE visibility in the long term.

1) Create a sitemap. This sitemap page contains all possible links to sections that make up your site’s overall structure. Submit this page and you are submitting the whole site to be spidered, not just the home page.

2) Keep your site flat. As far as spider algorithm goes, it’s not easy to register web pages more than 3 levels deep. Pages that are too deep are considered insignificant and submitting them can be detriment to your site’s overall ranking status. Focus on building significant sections of your sites, create a sitemap pointing to these sections and let the spiders search for themselves.

3) Submit everywhere except the major SEs. There are hundreds of minor SEs you can submit your site to, but as your site gets more prolific, soon the spiders from Google, Yahoo, MSN, AllTheWeb, Hotbot, AOL, Teoma and Lycos will take notice and see it for themselves. Sites ‘naturally’ caught by spiders are seen as quality content, will rank highly and less likely to drop.

4) Avoid CGI-generated pages. These type of pages usually contain symbols like a question mark and ampersand to separate parameters. A typical URL would look like: http://www.sitename.com/cgi-bin/pagename.pl?cat=gardens&subcat=japanese

If you observe search results from time to time, most major engines refuse to index these pages. Wherever possible, create non-CGI pages. They give no clues that they are instantly and artificially ‘churned’ out which is exactly what spiders are looking for to censure. Pages employing dynamic technologies like PHP, XML etc. are just fine.

5) Cultivate your site. As long as you add in fresh content, spiders will take notice and come back just as often. Spiders seem to use a ‘trained’ schedule to learn that your site always stays up-to-date and come back to take a look. Update less often and the spidering frequency lessens.

6) Linking strategies. More than just one-to-one manual link exchanges, you will find every possible way to submit articles, give testimonials, comment in blogs, participate in forums etc. all for the sake of creating link-backs to your site by leaving your signature behind. To put it bluntly, hijack other people’s web space to create backward links. If your pages don’t show up, at least your keywords or domain name shown from other sites will.

7) Create a mini-web. Build mini-sites around an overall and similar theme and link them together interdependently. This pattern of incoming links here and there establishes and builds up each site’s link popularity:, and links from same-subject websites are now ranked higher in the search engines than they do if stand-alone.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at Internet Mastery Center

Find out pragmatic information in the sphere of free traffic - please study the publication. The time has come when proper information is really within one click, use this chance.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

The truth is that search engines have a secret method and original algorithm to rank sites. These also help in getting the most useful search results and to keep away from spam pages. Most search engines consider hundreds of factors whenever they make rankings and listings. The factors involved in this or the weight might surely change. Algorithms can be so inconsistent that it would be possible to have a particular link rank 1 on one website, while the other website would rank it as its 50th. When creating a new site, there won’t be any need to “submit” these same links to search engines. A crucial link that connects to a well established site will allow search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

If you are wanting to have a profitable online business and make sure that the right individuals reach your website, you need to improve your search engine ranking. A general background that understands how the engines work is vital in helping to improve your ranking. The majority of all website traffic does come from search engines, and the majority of that traffic, at least sixty percent, comes from Google. You need to understand how the engines find and present information to prospective customers if you are looking for an improved search engine placement. Two methods exist, one that is called a robot, and the other is called crawlers or spiders, which are more common.

Tip: I have found Dutch webdesigners who do a great job in implementing seo optimization while creating new sites. They create websites for all kinds of businesses from all over the world. If you want a commercial site made by a professional then have a look at website laten maken.

You can use these web spiders to index access to web pages across the internet through search engines. A spider will search the pages of a submitted website and index them. This happens when the spiders search the content, meta tags, and links you have available on your website. The spider will deposit the information it gathered where your data is being indexed. Any pages you link to will be indexed, as well. But, some spiders only index a limited number of pages so do not create a site with hundreds of pages.

Your webdesign and structure of your site is important to get good rankings. Since the spider does check back, any changes to your site should be eventually indexed as well. The frequency of how often these returns take place is up to the moderators that run the search engines. Much like a book has a table of contents, actual content, and a reference section, so does a spider, though its references are links to other sites. It is not uncommon for some spiders to have the ability to index over a million pages a day, and examples include Excite, Lycos, Alta Vista, and Google.

The search engine placement is determined by the search engine trying to find the information that is closest to what the searcher is typing. Let’s say that your website has the keyword of “buy management book in the search engine index. The indexes of different sites use different search algorithms to search, so your ranking will be different depending on what site you look at.