Internet Marketing Indonesia Journal

SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?

The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, web sites that are designed for search engines, are often not designed for human visitors and all the traffic that your web site gets will be worthless. Visitors will visit and then soon leave your web site and not return again. Return visitors are critical for the success of any web site.

One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users.

Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” to get your web site high in the search rankings for these terms. They will leave your web site and most likely not return. If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.

Also, rather than spending hours building links for SEO purposes, that time could be better spent on adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time.

In conclusion, although spending lot of time on SEO and increasing your search engine rankings in the short run, the visitors you get from your SEO efforts will not be valuable as chances are they will not visit again. If you build your web sites for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for people and allow your web site to naturally move up search engine rankings.

Stephen Creed is the author of this article and he proudly own a website called: one week marketing. His website blogs contains advanced strategies on internet marketing are available for all to learn here: one week marketing review. Visit his website, one week marketing, so that you don’t missed out great learning in the internet marketing world.

Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker’s keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what they’re doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites you’ve exchanged links with, to ensure that they’re still linking to you.

Zeus has an excellent way of increasing the link popularity of your site — by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you’ll often find it’s not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you’ve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they’re wrong. You need to continuously check your site’s rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It’s not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

Stephen Creed is the author of this article and he proudly own a website called: one week marketing. His website blogs contains advanced strategies on internet marketing are available for all to learn here: one week marketing. Visit his website, one week marketing review, so that you don’t missed out great learning in the internet marketing world.

If you have considered Search Engine Optimization, you would have come across the sound “back link” almost once. For those who are new to SEO, you might be wondering what back link is, and why it is so important. Backlinks has now become very essential to the scope of Search Engine Optimization they have become the main building blocks to SEO.

What do you mean by “backlinks”? Backlinks are the links, which are directed towards your web site, which is also known as inbound links. The count of backlinks is a sign of popularity or significance of that web site. Backlinks are chief for SEO as some search engines, particularly Google, will provide more credit to web sites, which have quality backlinks, consider those web sites more important than others in everything their results pages for search query.

While search engines compute the relevance of the site to a particular keyword, they think of the quality number of inbound links to that website. So we must not be pleased with simply getting inbound links, it is a quality of inbound link, which matters.

A search engine thinks that content of the websites to decide the quality of inbound link. When an inbound links to your website come from few other sites, and those websites have content linked to your website, these links are measured to be more relevant to your website. If links are found on websites with dissimilar content, they are considered less relevant. Higher the relevance of the inbound links, greater will be their quality.

For instance, if webmaster has a site about how to free orphaned kittens, and have received a backlinks from another site about kittens, that will be more relevant in search engine’s evaluation than a link from the website on the subject of car racing.

Search engines would like websites to have the level playing field, also look for normal links built gradually over time. While it is quite easy to influence links on web page to achieve higher ranking, it is harder to influence search engine with the external backlinks from some other websites. This is as well a reason why the backlinks feature is high in search engine’s algorithm. Recently, however, search engine’s principle for quality links has gotten tougher, thanks to the unscrupulous webmasters that are trying to achieve these links by deceptive or else sneaky methods, like with hidden links, or mechanically generated web pages whose only purpose is to give inbound links to sites. These web pages are called link farms, they are not only unnoticed by the search engines, but also linking to a link farm, which can buy your website banned entirely.

Another reason to purchase quality backlinks is to attract visitors to come to your site. You cannot build a site, and then wait for that people will discover your website not pointing the way. You will most likely need to get the term out there about your website. One-way webmasters got a word out can be used through reciprocal linking.

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Discover Unique Article Wizard! Today I want to bring you one of my more advanced tricks that’s ridiculously easy to implement but very few people seem to know about it. I’ve written it with a focus on blog posting but you can use it for other types of sites pretty easily.

Step 1: Add a second level header (h2) tag to your blog post -Make sure it contains your keywords and this will help your general SEO effort on it’s own.

Step 2: Publish your post and get the URL for it. This should include your keywords in someway.

Step 3: Edit your post and make the h2 a link as well (in HTML that’s Your header) and make it link to itself. Make sure that link includes the full address starting with http://!

Now, whenever anyone steals your post from your RSS feed or wherever (which people do all the time with autoblogs) you can see where the content is and you get a backlink for no additional work! However you cannot underestimate the choice of right keywords in your SEO efforts. You can do everything right in SEO but choose the wrong keyword and all your efforts go waste. SEO and PPC both revolve around the right choice of keywords that have decent traffic and are making conversions. Keyword research is the backbone of SEO and PPC. All other stuff comes later. Discover Web Traffic Machines.

Do you use Google, Yahoo or ClickBank? Did you see the latest Keyword Strategies Report by Brad Callen. Inside this report, Brad gives you 3 powerful, self-contained methods to making money online. My favorite is his second one - a simple, proven method to profiting with Google Adwords.

You should really check this out - because when Brad talks, people listen. After all, this is the guy who made $655,414 from a single ClickBank account. But, what forced him back into the limelight? It’s simple. Brad’s breakthrough Google software, “Keyword Elite 2″ is launching on Tuesday.This is major. And here’s why…

I first got hold of a copy of the original Keyword Elite 1 back in 2006. I came to love it. In fact, I promoted it so hard I sold more copies as an affiliate than anyone including every “big name guru” promoting it. Fast forward 3 years, and Keyword Elite 2 has been released.

I am one of the few people with a beta copy, and here’s my “insider” scoop on the tool… Has Keyword Elite 2 has kept up with the Google game changes since 2006? No. It has advanced them. Now with Keyword Elite 2 you can spy on your competitors and see what keywords they are using consistently in their PPC campaigns. Take a look at Keyword Elite 2. It’s incredible!

It is important to buy backlinks when trying to get higher on the search engines. The best way to get high on search engine results is to get websites to link back to yours. There are many ways to dump a link on a websites. One way is forum posting. Another method is commenting on blogs. You can also directly pay webmasters to add a link to your website. Hopefully when your website becomes popular and starts picking up traffic, other webmasters will link to you voluntarily. An example sites is WebMd.com. WebMD does not pay for backlinks yet it has millions. The secret is to have a resource that websites will want to link you. This is usually called link bait – extra content or widget that will encourage bloggers and webmasters to link to your website. This however is hard, especially for new websites. The best solution would be to first buy links and establish authority, then add the content and whatever necessary to encourage other websites to link you.
One important aspect to keep in mind when buying backlinks is the anchor text. If a site links you by your ‘cool site name’ or just puts in your site’s URL, then it will not have a worthy affect on the search engine rankings for your website on the keywords you are targeting. You always want to make sure that sites are linking you by the correct anchor text. Also pay attention to the website’s Pagerank. The best indicator of a high authority website and Google gives a lot of ‘link juice’ to is the site’s Google Page Rank. You can check the PR of a website through the Google Toolbar or the many free online Page Rank tools available. Be careful of fake pagerank though! Webmasters can use redirects to fake the pagerank of a website. This is beneficial because other webmasters will be fooled by the fake Page Rank and thus be willing to pay a lot for a link that is otherwise worthless. Google also blacklists many websites so make sure that the site isn’t blacklisted by Google before you buy! A good way to see that is to search the website’s URL on Google. If a website does not show up for its own URL then it is probably blacklisted. Having your website listed on a blacklisted site is worthless and can even negatively impact your ratings. The last thing that you should keep in mind is the reference tag that the actual hyperlink possesses. There are two possible tags: nofollow and dofollow. If the link contains the nofollow attribute then search engine robots will not crawl to your website and give you credit for the link. A hyperlink with a dofollow tag, or no tag at all, will tell the search engine to keep going to the website. Backlink Build and other link building services follow all the rules of good backlink-ing.
The last benefit spending money to buy backlinks is the increase of direct traffic. If your link is in a visible location then visitors of one site can click the link and be directed to yours.