Internet Marketing Indonesia Journal

SEO or Search Engine Optimization marketing used properly, is effective at getting a website organically highly ranked in the search engines eyes, like google, yahoo and MSN.

To become ranked on the first page of a particular niche, or even #1 on page 1 is the holy grail of SEO.

You see whilst SEO is virtually free, it does cost a lot of time to get the strategy right. That said, you can achieve #1 ranking when the sponsored pay-per-click (PPC) ads on page 1 can be costing up to $5 or more per click, to be where you are for free!

This is the attraction of SEO, if you don’t want to, or can’t spend a lot of money with google adwords, then SEO is your only alternative. Because if you are stuck down on page 5 or 10 or 20 your marketing ability is severely limited.

So, what are the 5 key factors necessary to achieving a page 1 ranking in the search engines when using SEO?

1. What doesn’t work in SEO to improve your ranking
A lot is said about including your niche keyword into the title of your website/article, and then including it again in the body every 100 words or so.

Nobody knows exactly how googles algorithm works, its complex and robotic in nature. It does however, pay less attention to what’s actually on a website, than to who is linking to or voting for the site.

Ranking wise, it has as little as 2-percent to do with the reason for a sites rank, so you can’t spread your keyword all over the place and leave it at that!

2. What your competition is doing
You need to look at the existing top 10 ranked sites for your niche keyword(s), and analize why they are where they are.

You need to know what there exact keywords are. How many pages have links and where do they link to. Is anchor text being used, and what is it. How many backlinks do they have from other sites.

This leads us neatly onto the next important factor.

3. Who is linking to them
Are they authority sites, what is their pagerank (PR), how many are .com’s, .gov’s, or .net’s etc.

What are their names and are they relevent to the niche or not. What is their relation to each other, and how does this help to achieve their current ranking.

4. What you have to do to your site to get it ranked #1
Put simply, you have to emulate them, but to rank over them, you have to be a little smarter.

You have to get your own authority links, more than your competitors have. Link to high PR sites, to high PR competitors, to relevent directories. Ensure your links are higher ranked, more relevent, and in greater number.

5. Find the most relevent and highly ranked authority websites to link to your site
This is the hard part. Searching for the types of links mentioned above, maintaining relevency, actually obtaining the backlinks, this is all very time consuming.

It is an art which takes time to master, but is very rewarding as you watch your site’s ranking climb until you are ranked #1!

There are 2 ways to conduct your search engine optimization marketing; you either pay for it done by professionals, or you do it yourself.

If you pay for it, then you must deduct it from your return on investment (ROI), as in PPC marketing. If however you do it yourself, then it becomes FREE, except for the SEO software you will need to purchase, but this can be spread over any number of projects to limit the impact on your ROI to a few dollars.

Oh yes, you will need some specialized software for the task of accumulating knowledge on your competitors, to formulate your stategy, and to find and implement the high PR website backlinks you are going to need.

On paper it doesn’t look so easy I grant you, but with the right software it becomes less of a task, and you may enjoy the art of SEO!

Resource Box:
Making money on the internet through online marketing is the authors main line of business. Sometimes it’s quick and easy, but sometimes it takes more determination and a greater input to achieve the goal.

Website marketing and SEO is an integral part to succeeding online. You can read more on search engine optimzation marketing here.

Grab important recommendations about make money online - check out quoted web page.

There are many search engine optimization service.

Yes, SEO is vital to your blog or website rising to the top, but it is often debated about the extent to what is really sufficient and is it damaging to your internet business if done overmuch?

Let first try to understand website search engine optimization:

If you do not know–Search Engine Optimization as a series of things we do to allow our site or blog more easily noticeable, visible and searchable to the major search engines. Allowing your website or blog more search engine friendly merely means — allow Google, Yahoo and the other search engines discern more accurately what theme and focus of your site is about and allow your content to be easily index so they can deliver your product or service to the world wide web.

Often times many people misunderstand SEO and find it rather confusing. The cause of much of that muddiness comes from a minority who claims:

(1) The formulas and what the search engines want is many times modifying and henceforth hard to forecast.
(2) There is always the risk of doing too much optimization to your website or blog and have it banned and drop-off the search engine results.

I do not agree with that argument since I consider not incorporating Search Engine Optimization makes your website or blog to become indecipherable to Google and the other search engines. While the search engine might recognize your site in the beginning and come to check it out, if you do not present the content in a way that is standard, your site will lose favor from being lost and never called when ever an individual searches for related information.

Another reason why understanding and incorporating Search Engine Optimization techniques to your site and business is primary is because without it—makes it hard to do a competitive analysis and take apart where and what your site is doing in in view to the rivals. Making your business a success is most important to you, why not do all that you can to give it the strongest possibility of competing and succeeding?

In effect, understand this– SEO is one of numerous tools, but a vital element nevertheless in your bid to create a business online. You want every advantage you can get. A good way to do that is to incorporate the SEO analytical tool to tell you which areas of your website or blog needs to be looked at, and having the right tools is key.

Check out my review of the top 3 SEO analysis tools right here, visit http://www.ask-tony.com/seo-software-reviews/.