Internet Marketing Indonesia Journal

If you have worked hard on your search engines optimization you have probably noticed that your placement in Google will change all the time. In one day your page could be found in the first page for your keyword, but in a few days later it could be dropped to the fifth if not deeper. But after that it could comeback.

For example one of my sites reached the first page of Google with the term “Home Business”, couple of weeks later it disappeared totally from the first five pages, but now it is back at the top of second page for that term. Other sub pages behave almost the same for the terms I targeted. So I had to find out why

Why this happens and how can you control it?

Google have three major factors for ranking pages, and the Google Page Rank you know has nothing to do with your actual ranking in search engine page results.

Those three organic search engine optimization factors are:

1. Relevance – how much relevant your page to that keyword, this will be determined by your Meta tags and your in page content. In this case to have the best results you need to target at maximum only two terms, and if you target a long tail keyword your chances are better. Use your keywords in the title tag, description tag and keyword tag. Then through those keywords in your content in a natural way.

2. The second element is the back links, quantity and quality. Having back links from related (or relevant) websites has no effect, you need to have back links from indexed pages, the higher the page rank of that page the better, and your link need to be naturally inserted in the page. That means a contextual link in a page of at maximum 30 links. If the page has too many links it will lose being considered from Google, and if it has a few links the higher your link (come first on the page) the higher its value. There are too many factors determining the value of your back link that could fill in a hundred page book. But you need to make your own research here.

3. The third element is how fresh your back links. If you have build ten thousands back links, but in the past three months you have not get at new back links, your placement in the search engines could disappear totally from the first pages. Back links gives Google information on how many website are talking about your site, the importance of those sites, and how often they talk about your site.

The third element is the one causing your placement to change in the search engines result pages. There are pages on the web that Google visit frequently; those pages are Blogs, Press Release, Social Bookmarks and forums. These kinds of pages have the higher value on determining how fresh your content is when some of those pages link to you.

Having a link in a static page is great, but it cannot give Google any information about your pages. In the other hand those pages I talked about could give Google a lot of information about your site, like when you are having a new page, when you have updated your content.

When a new page is created on the web, especially web 2.0, Search engines visit it to find out what’s new on the web, and when some of those page links to your pages, it will tell Google that your website is fresh and have a higher value.

So to control your placement in the search engines result pages you need to have fresh content written about your pages, especially your newer pages, and these content need to be published in other blogs, press release and forums.

To do so you need to write articles and post them to other blogs, and always bookmark your newest pages.

I am now using a new strategy in article marketing; I am using effective article marketing services to post my article in other blogs home page, with links back to my pages from in the text itself.

To read a short review about those services visit Buy One Way Back Links. Those two services are making my placement more stable and moving only higher in the search engine results pages.

What is Page Rank ?

In short Page Rank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).

How is Page Rank Used?

Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar Page Rank only goes from 0 - 10 and seems to be something like a logarithmic scale:

Toolbar Page Rank:

(log base 10) Real Page Rank
0 0 - 10
1 100 - 1,000
2 1,000 - 10,000
3 10,000 - 100,000
4 and so on…

We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.

Also the toolbar sometimes guesses! The toolbar often shows me a Toolbar PR for pages I’ve only just uploaded and cannot possibly be in the index yet!

What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there’s no PR for the parent it goes to the parent’s page, but subtracting 2, and so on all the way up to the root of your site. If it can’t find a Toolbar PR to display in this way, that is if it doesn’t find a page with a real calculated PR, then the bar is greyed out.

Note that if the Toolbar is guessing in this way, the Actual PR of the page is 0 - though its PR will be calculated shortly after the Google spider first sees it.

PageRank says nothing about the content or size of a page, the language it’s written in, or the text used in the anchor of a link!

Definitions

I’ve started to use some technical terms and shorthand in this paper. Now’s as good a time as any to define all the terms I’ll use:

PR: Shorthand for PageRank: the actual, real, page rank for each page as calculated by Google. As we’ll see later this can range from 0.15 to billions.

Toolbar PR: The PageRank displayed in the Google toolbar in your browser. This ranges from 0 to 10.

Backlink: If page A links out to page B, then page B is said to have a “backlink” from page A.

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This article is distributed by Hansel Gunners. He owns a site, singapore food catering. Feel free to look at his singapore food catering website. You can also send your feedback at his singapore food catering site. Thank you.