Internet Marketing Indonesia Journal

What is Adsense?

If you are new to making money online and net marketing, you may not know what Adsense is, much less have heard of Joel Comm. Adsense is the “Ads by Google” that appear all over millions of webpages around the net. In the past, Adsense has proved itself to be very profitable, so much so that thousands of people set up websites purely in order to have Adsense on them. In turn, these “spam” sites created a big mess for the search engines and were “slapped” down by changes in the search-engine algorithms. Many of these “black hat” sites ceased to be profitable, while the “white hat” sites have largely endured, albeit many of them experiencing a decrease in income.

The individuals who put Adsense on their websites are called “publishers,” one of the more successful of whom is Joel Comm. Comm has not only made a fortune publishing Adsense, but he has also written books on the subject that have become bestsellers online and off. Comm has also created a series of Adsense template websites for others to make money off Adsense. Because of these facts, Joel Comm is nicknamed “Dr. Adsense.” One of Joel’s books is called “What Google Never Told You About Making Money with Adsense,” 199-page behemoth chockfull of techniques and tips. Comm leaves almost no stone unturned in this book, which was updated in 2006. In fact, this “Adsense Secrets” book is so thorough as to be a bit plodding, but there’s no question Joel lays down a solid blueprint as to how you can create or increase your Adsense income.

Even with all the material laying the foundation for a shot at a solid Adsense income - or, possibly, much more than that - one gets the feeling that Comm is slyly holding back some secrets. One of the major things that Comm is good at is creating popular sites, and, as is the case with all business, the more customers or “traffic” you have, the more you will make. One thing is clear: You can no longer create a bunch of low quality sites purely for the purpose of sticking up some ads to make money. With the “Google Slap” directed specifically at that type of site, you will have difficulty getting enough traffic - and the advertisers are generally paying less for “content” sites in any case. Content sites are those published by people and companies other than search engines, as opposed to search-network sites such as Google and AOL, among others.

What Joel Comm outlines in “Making Money with Adsense” will take a while to implement, but it is not impossible to make money with Adsense, even with the developments and shakeups of 2006. If you want to just cut to the chase in making money with Adsense and learning it from one competent source, Joel Comm’s book revealing Adsense secrets is one of the best places to start.

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Search engine ranking is the ranking of a website or web page in the search engine results, for a given keyword phrase

Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn’t difficult; you just have to keep a few basic concepts in mind.

Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!

There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this “title” refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.

• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.

• Keyword density is important to Google. This probably means that if someone searches for “search engine ranking” and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.

• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Your search engine ranking may improve if you use both the title tag and relevant meta tag.

• Avoid keywords stuffing, extremely small text, hidden text, etc. Google considers these to be spammy techniques.

• Stay away from duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn’t in the top 20, you won’t be found, it’s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW!

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Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:

* It helps to get your site listed in the search engine.

* It helps to boost your position in the search engine.

* It helps to build small streams of traffic to your site.

Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.

Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).

Some will simply point you to sites which do use link swaps and who are interested in hearing from you.

Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.

But there is one thing they do not do, and which you need to watch for:

How would a visitor to the other site FIND the link back to your site?

Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.

Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.

What did he find?

* No links to the “link directory”.

* No link to a “related sites” page.

* No link to a “resources” page.

It seemed that the link directory on that other site was not linked from the home page of that site.

The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless - it’s like that link doesn’t even exist.

So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.

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This is an interesting question that many people will ask at internet marketing seminars for the simple reason that people are really interested in this idea. There are various different blogs that are popping up all over the internet nowadays that it really has gotten to a point where people that are interested in starting something from scratch and hopefully building that something up into something worthwhile have really gotten behind the idea of a blog.

A blog is simply a specialized content management system that you can use to make it easier for people to follow your thoughts as they appear in your head and are put down on paper. It is an excellent way to communicate ideas with others. What blogging has shown us however is that there are a lot of different people that are interested in the idea of being able to not only write on a particular topic, but also engage discussion with other blog owners on the exact same topic. That give and take that you see in the blogosphere on various different topics is quite overwhelming and it is this idea that makes it such a profitable experience.

If you are able to build up a loyal readership to your website, what you are going to eventually see is that the blogging for profit is going to be extremely profitable, because monetizing blogs is very easy to do. It does not take much extra time and may provide you with a very nice return. If you combine a text link campaign, a square link picture campaign, a pay-per-click campaign and a number of affiliate campaigns, you could easily be looking at an income of about $5,000 per every 100,000 page views that you are able to get. That’s an effective CPM of $50, so it is definitely something worth looking into.

Here’s another way of looking at it; blogs are the new content sites. When Google initially came out, the best way of doing things was to create content websites in order to make a lot of money from Google AdSense. As time moved on however and the interest in CPC waned, blogs became the natural way of doing things because of how easy they were to monetize from multiple sources of revenue. Blogs are going to be the way of doing business for a long time to come now and if you want to make money writing about something that you love to talk about, then blogging is definitely the best way to do it.

You start by getting a blog set up; either through a free service or by purchasing a domain and subscribing to a hosting service. Then, you can move on to promoting your blog and doing a whole lot more in addition to that and eventually you should see your page views starting to climb up out of the cellar. From that point on, it’s smooth sailing. Blogging is not the easiest way to make money, but if you are willing to put in the effort it is arguably the most reliable.

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If you have your own part time home business it is important that you are always looking for ways to increase your effectiveness and your profit margin. If you do not work to broaden and enhance your part time work at home business more than likely you will end up with a stagnate business that dies from lack of growth. One new tool that can help you enhance your business is a blog. Blogs have become popular in the past few years and are used as a way to express thoughts, opinions, discuss and debate topics and even for promoting businesses. Best of all, you will find that starting your own blog is free and there are many ways you can use it to increase the productivity of your part time home business.

One great way that you can enhance your home business with your blog is by blogging about different aspects of your business. If you are a writer, you can offer writing advice or even just random thoughts or experiences as a writer. You may even want to list the services you offer on your blog as well. When you write a blog you can emphasize keywords that will help others find your blog and make it easy to find among the other blogs. Use keywords that will attract potential customers to your blog. If you can get a steady readership to your blog, you will have a great way to bring in new clients to your business. Be sure that you leave a way that prospective clients can contact you so you are sure to never miss an opportunity.

Another way you can enhance your home business by blogging is by adding AdSense to your blog. AdSense was developed by Google so businesses can post ads on other peoples sites. If you choose to have AdSense ads placed on your page you will receive money each time someone visits the sites by way of your blog. While many visitors to your blog will improve your own business it can also earn you money when people click on the ads you have on your page. A great readership will increase the money you can make using AdSense. This is a great way to earn even more with your blog.

If you have absolutely no presence on the web a blog is a great way to get started, since you can start blogging for free. Get your thoughts, your services, and your name out there to the general public and you will see your business improve. You can also use your blog to post some of your work so you have links to send clients too so they can view your work as well. A blog is like all business tools - it has to be used well to be effective. If you start a blog and do not keep it active, it will not have much impact on your part time home business, but if you work hard at keeping it fresh and updated, no doubt you will be able to find even more work at home opportunities through your blog.

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