Internet Marketing Indonesia Journal

One of the recent services launched by Google is the Google Reader, which is available at reader.google.com. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too. As a result, Internet users will be able to benefit from the updated information and current news articles or snippets on various topics of their choice.

In the recent past, we have noticed an increase in the popularity and use of blogs as well as RSS and this increase is going to be there in the near future. One of the primary reasons for the popularity of RSS feeds can be contributed to the availability of updated information in a systemized manner and accessible to almost anyone. For the average Internet user, the launch of the Google Reader is being seen as one giant step. It is a powerful tool that is easy to use.

Using the Google Reader

For first timers, using RSS or downloading and configuring the RSS reader can be quite a cumbersome process especially when you can visit your favorite web site and use their advanced search features to look for new articles or topic specific articles/news. There is another breed of people who wouldn’t even try the task of understanding how a new process like RSS feed will work as they have a pre-conceived notion that it might be complicated. This pre-conceived notion gets most of its strength due to the availability of other options.

The Google reader has been hence created to make the pre-conceived notions disappear and to make searching for the latest news on RSS simple and easy. To use the Google Reader, you need to follow 4 easy/baby steps:

• Visit reader.google.com to open Google Reader
• Type your topic of interest in the search box
• You will get a list of results related to your topic of interest. Find the one you want.
• Click “Subscribe”

Did you ever think it could have been so easy? Well! That’s all you have to do to sign up for your favorite feed and the good part is that you can sign up for more than one topic/feed.

What you need to do is click to go back to the Google Reader homepage. On the homepage, you will find a list of feeds displayed on the left-hand side. This is the list that you have subscribed. If you choose any specific feed from the left hand side then you will see all the new posts added on to that particular feed on the right hand side. You don’t even have to search for new or updated feeds!

Hailed as one of the best products from Google, the Google Reader has a high usability and hence will make your life a little more comfortable in a world where knowledge rules supreme; where knowledge is the difference between success and failure.

Is the Google Reader for you?

Since the Google Reader is easy to use and is considered a powerful tool; it will be helpful for anyone and everyone who wants to keep themselves updated on any kind of news from forest fires in the tropical rainforest to Premier league soccer scores. Although the service is meant for every one but the people who will really benefit from it will be the researchers, business professionals, reporters, consultants, analysts etc.

The Features

The Google Reader comes with some value added advanced features, which include:

GMail This: Through this, you will be able to advertise your website or services to others on Gmail. All you need is a Gmail account.

Blog This: This feature will be helpful for those who already have an account on blogger. If you click on “Blog This” then it will open your blog account and you can insert the link on your blog as a reference.

It’s impact on SEO

The Google Reader will ensure that RSS and blogs become an integral component of any Internet Marketing strategy. Since the reader is being targeted at getting more users hence the feeds will soon become more SEO friendly and keyword/key phrase driven.

Standing in the present, it seems that the Google Reader is all set to take on the future!

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To build your Internet marketing success for your home business you must understand search engines and how their optimization helps you grow your online business traffic. Search engine optimization (SEO)is a strong part of your Internet marketing plan. Here is what it’s all about.

The Internet, your number one home business source for marketing, is made up of hundreds of millions of Web pages at this point. Most consumers, in order to find the pages on the topics they need turn to search engines. These search engines are designed to help consumers find their way to other relevant sites.

While each search engine has its own way of working, there are three key tasks that all perform. Whether the search engine is MSN, Google, Ask.Com, Yahoo or one of the myriad of other search engines out there, it searches the Internet based on various key words. It then keeps its own index of the words that it finds and where it has found them. The third common activity of these search engines is to allow any consumer to search through these words or word combinations that are stored in the search engine’s index.

When the first search engines were introduced, and before home business and its Internet and affiliate marketing was as prominent as they are today, a search engine might have to handle as many as two thousand consumer inquiries daily. Now the top 10 search engines typically each have an index that holds many hundreds of millions of Web pages. Each must respond to several million daily search queries.

What’s important here, to the new home business owner who needs to accomplish some productive Internet marketing, is that her or his business Web site is found often and easily and towards the top of the returns on these search engines when a consumer conducts a query. Search engine optimization and smart affiliate marketing are the tools to make this happen.

There are two key elements to a home business Web site being found on a major search engine. The Internet marketing ploy here is two-pronged. The home business owner must choose the right key words to place on the site, and those words must be located in the right place on the page. Important places for important words are titles, subtitles and the first paragraph of the landing page.

To understand home business Internet marketing through search engine optimization you must understand meta tags.

What these helpful little Internet marketing buddies do is let the page owner specify chosen key concepts and words under which he or she wants the page and site to be indexed. The best way this helps the home business’ Internet marketing strategy is by clarifying words for which there are multiple meanings. The problem with meta tags, and one which a good search engine spider will resolve, is that an unscrupulous, fraudulent or careless site owner can place meta tags of popular keywords to bring consumers to his or her site when the site has little if anything to do with the keyword.

Obviously nothing is perfect or fraud-free, but SEO is still one of the best means for Internet marketing and affiliate marketing your home business.

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Selecting Key Words: This is probably the most important point. You need to choose keywords that best describes your website so if someone types your keyword in a search engine, your site will come up. Now don’t just pick a few keywords which best interests you.

Try this Keyword Suggestion Tool:
http://www.digitalpoint.com/tools/suggestion/

Lets say your site is about Games. Now don’t just make ‘Games’ as your keyword because it is searched 99, 000 each day. There is very little chance your site will appear in a search any where near the first page. I suggest you pick more specific keywords such as ‘PlayStation Games’ or a name of an actual game like ‘Grand Theft Auto’. These names are searched not as much so there is a lot of chance your site will appear near or on the first page of a search engine.

Domain: You should have a a suitable do0main name. It is not as important but still works. Going back to Games site again. You are better off with a domain name such as http://www.games.com rather than http://www.yourhostname.com/games.com. The domain name has nothing to do with your search engine optimism, you can still reach page one with or without a good domain name.

Title Tags: Very crucial in Search Engine Optimization. Going back to the Games site. You are better off with a title such as:

Game - Grand Theft Auto

rather than:

Grand Theft Auto - Games
or
Grand Theft Auto
or
Whatever

Header Tags: Header tags are very important because they are used to identify words which are more important than the rest of the text on the page. The Header Tags sum up the topic of the page. When you are placing Header Tags, use ‘H1′ tags.

For Example, lets go back to the Games site again. You want your Header Tag as ‘Games’ then you will do the following:
Games

Easy URLs: Very important in search engine optimization. You want to have simple URLs, no long complicated stuff.

For Example in stead of this:
www.games.com/GrandTheftAuto/index.php

You will write:
www.games.com/GrandTheftAuto/

Easy URLs: make sure you use correct keywords. For example going back to the Games site, make sure you mention something or probably everything related to games. When a search engine spider comes and sees that your page is suppose to be about Games but you haven’t mentioned about Games, he/she will think your site is not important. Have a paragraph or two about your site on top of your page, making sure you state the correct keywords that best matches your website.

Link Building: Make sure you have lots of links coming to your site. When a search engine comes to a website and notices that in it’s links there is a ‘Games’ link. He/she will click and it will lead him/her to your site. This will make him/her think that your site is very important. When you are building links, make sure you use correct keywords that best describes your website.

A Few Tips: A few tips by the professionals:

-For start ups use things like : Digit, reddit and ma.gnolia they all give a little traffic if your site is new
-Quality Backlinks and Trusted Links
-Putting the keywords in the title
-One Way links

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Even if you are armed with all the knowledge of SEO, you might and probably still need the services of a good SEO company. Having a good knowledge about SEO is hardly enough sometimes. Even if you are doing your best to try to get a good ranking for your site, you may still end up wondering why your site is just not doing well. For starters, you should be aware that your site will need to be optimized in all aspects. Not only that, your site needs to be maintained in a regular basis. SEO is an ongoing process that involves a lot of time and effort. To make things easier, you will be better off hiring the services of a good SEO company to do the work for your site.

There are many SEO companies today, and there are just as many reliable companies as unreliable ones. Thus, it is very important that you choose the right SEO company. Here are a few points that you should keep in mind when selecting SEO services:

Site Analysis Report

Does the SEO company provide you with a website analysis report? A reliable SEO company will be able to provide you with a comprehensive analysis of your site in terms of ranking and design to give you an idea of how much work needs to be done. They should be able to inform you of any elements in functionality, content and design that may hamper in the reading and indexing of your pages.

Providing Qualified Traffic

Do they understand the difference of plain traffic and qualified traffic? You will hire the services of an SEO company mainly because you need to attract traffic into your site. However, what you want is qualified traffic that gets customers who may be genuinely interested in availing of your products and services. You do not want unqualified traffic that comes to your site because of irrelevant keywords. Unqualified traffic only increase your bounce rate (surfers that land on your page and leave) and not your sales

Tools in Determining Keywords

What tools does the SEO company use to search for keywords? You also need to know what methodology the SEO company uses for keyword analysis. You may also want to do your own research on usual basic tools and those provided by Google AdWords, for example.

Back Link Collection

From where will the SEO company get back links from? Back links are just as, if not more, important in SEO then onsite optimization. What you would like is to get back links from good sites and sites that are closely related to your niche. Ask your SEO company what their methods are for collecting back links.

Cost Structure

A reliable SEO company will only give you a quotation as soon as they find out just how much work needs to be involved. Charging you high prices may not always necessarily ensure you high quality of services. Make sure that the price being quoted is proportional and consistent with the services that you can expect your SEO company to provide.

The Timeline

Does your SEO company offer you a timeline? It is only through hard work and proper planning that results can be achieved right on time. Some companies offer SEO packages that claim to put you in the first page search result in just a matter of 10 days. Realistically though, no SEO company can possibly guarantee you the number 1 ranking in Google in as short as 10 days. This is one of the basic guidelines actually published by Google. Make sure you do not give in to false promises. Conversely, avoid SEO services that will give you time limit. A good SEO company knows that optimization is an ongoing process and they will need to provide you with regular maintenance jobs, customer service and proper updating. An SEO campaign will take 3-6 months before seing the top results you expect.

SEO Strategy

What SEO strategy will your SEO company use to raise your ranking? You should look out for companies which will use spam advertising strategies to get you on top in no time. If the plan involves some form of unethical practice such as spamming or deceiving search engines, immediately walk away. A good SEO company will make sure that you will not be subjected to spam or deceptive services. Remember that if it is based on deceitful tactics, your site may simply be pulled out of Google’s indexing and will lead you to trouble. Knowing your SEO company and doing your own research are very important in choosing the right firm.

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Many website owners do not understand the importance of directories, some even question if directories are effective in their overall marketing campaign for their website. Many online businesses can increase web traffic, probability and rankings on search engines by just submitting sites to popular directories.

By submitting your website to directories there are so many benefits associated with this. The first benefit to acquiring free traffic from web directories is that it is an economical way to obtain website visitors.

Search engines continually search out new sites using robots or spiders, they follow the links on sites to other sites, and they then update their database with the new site that was found. A great way to market your website is to create free incoming links that point to your website, once you do this visitors will visit your site.. Posting links on web directories draws website users and builds one way links.

On a web directory, the links to various websites are put in groups depending on their subject matter. Many major search engines look at link popularity as a factor in calculating the ranking of a website, so to achieve a good ranking you will need to build relevant links back to your site, this is one of the most important marketing tactics when it comes to optimization. When first starting out with a new website it is hard figure out how to get links pointing back to your site. There are so many ways to do this, article, free directories, reciprocal link exchange, advertising, post to forums and posting to blogs.

Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Many webmaster don’t understand the importance of web directories, the reason you need to include your site is because the web directories are indexed and your link will show up in searches, plus you get a link back to your site. When you are attempting to maximize the traffic that comes to your website, every little bit of promotion helps and web directories can help you gain a big chunk of that 20% of web traffic you have been missing out on.

One method of traffic is referrals from web directories. Many webmasters use directories to get traffic to their sites, the reason for this is that most are free but others all you need to do is place a reciprocal link on your site and they will link to you or purchase featured links and they place the links immediately on their directory.

One of the best directories to get listed in is called Dmoz. Many website owners list their sites in this directory, once Dmoz accepts the website the website ranking move up in the search engine results very quickly. Google and other search engines see Dmoz as a very reliable human edited directory. It is free but you must follow the guidelines of the directory or your site will not be accepted. Why stop at Dmoz there are so many other directories with very good page rank. Submit to many as you can, the more links the better.

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