Internet Marketing Indonesia Journal

What are ALT tags?

ALT tags are the little rectangular boxes of text that appear when you place your cursor over an image. The text will be shown in browsers which cannot display images, or if the user has chosen not to view images. Some search engines use this text to capture keywords for the web-page.

Audiences for ALT tags:

* Sighted readers who choose to browse the web without graphics being displayed
* Blind and sighted readers who access a page using audio-based browser technologies
* Automated indexing programs utilize ALT text as part of the page’s contents

Some of the biggest website promotion casualties on the World Wide Web are documents whose authors didn’t take the indexing robots seriously. T he indexing robot is one of the most important readers of your website. Since graphics cannot be interpreted by web crawlers ALT tags improve Search Engine Optimization of your website because they associate a keyword with a graphic.

Unlike ALT tags, META tags do not produce any visible spin off for your text-mode human readers. Effort spent on your ALT texts produces benefits for both kinds of “reader”. There has been so much abuse of the META tags that certain indexers now ignore the META entirely, or apply strict disqualification rules to avoid getting fooled by that kind of trickery.

Tips for creating ALT Tags:

* Keep Text Short

Extremely long ALT text can ruin page-formatting for sighted readers browsing non-graphically. This is especially true in tables, where overly long ALT text can quickly render a page un-navigable for non-graphical readers.

* Keep Text Meaningful

Meaningless ALT text is probably worse than no ALT text. It’s important that ALT text be meaningful in and of itself. ALT text that is meaningful in itself helps guide readers to your page by way of automated indexers that read and understand ALT text.

* Discard Decorations

In this context, “decoration” really refers to two things:

* Truly decorative images (which convey no content)

* Buttons, bullets, dividers, etc. (which don’t convey content, but do help to organize existing contents).

For images that convey no content, an empty ALT tag (that is, ALT=”") will effectively discard these decorations.

For buttons and bullets, a simple ALT=”*” does the trick nicely. Similarly, ALT=”————-” works well for separator bar graphics (though a simple tag transmits much quicker and doesn’t require ALT text).

* Test ALT Tags

It is easy to test ALT tags. To test your ALT tags, simply disable image-loading in your browser, and tour your site. To hear how your pages sound to audio-based browser technologies, simply read your page aloud, left-to-right, top-to-bottom. If you encounter an image without an ALT tag, say the word “image.”

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Some Search Engine Optimization (SEO) firms can toss around a lot of important terms and promise unbelievable results, but often the results are short-lived and the SEO terms they use are convenient in intimidating the faint of heart into subscribing to their services. After all if you can’t understand what they are saying how are you supposed to understand how to do it yourself?

While it is possible to develop a masterfully designed SEO strategy for use on your website by accessing the skills of others, the truth is paying a third party for work you can do yourself may not be the wisest use of company assets, although most SEO companies would likely dispute my claim since, of course, their livelihood largely depends on your ignorance.

Did you know the primary influence on SEO success is keyword rich content? The content you write and the way that you say it has a profound effect on the way search engines determine your site rankings.

If you take no other advice on SEO take this one and implement it yourself. The primary search engines work to rank sites based on predominant keywords or key phrases.

You will discover that online visitors and search engines agree, great content makes for a great online experience for potential consumers as well as a few good search engines looking for great websites.

Did you know that if you invite others to link to your site the chances of SEO success improve?

Search engines are very favorable to linking strategies. It tells them that others view your site as a worthwhile destination with adequate reason to associate themselves with you in an online environment.

Did you know that developing positive contacts improve site visitation? Did you also know that increased traffic results in improved site ranking?

Search engine companies make locating trusted websites their number one priority. If your website is designed to maximize one or more facets of your business the search engines will view your site as serious about reaching a very specific customer base.

The idea of networking is as important to those you network with as it is to you. This is a business-to-business strategy that can’t really be duplicated by using most paid SEO firms. You have the best handle on whom you are most interested in forming connections with. In the development process there is often mutual back scratching that can ultimately serve to drive traffic to both sites.

Many SEO firms rely on extensive strategies that required their intervention and care. Some of these strategies do have value, but that value is minimized as search engines streamline some of the indicators of site rankings. For instance Meta tag information was once very important to SEO strategies, today many site owners can achieve positive success without significantly altering their meta tag details.

Don’t get me wrong there are plenty of SEO strategies that can help, but content and connections are the two primary means of achieving improved site rankings – and you can do that yourself.

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Whether you are starting with a new site or you already have an existing one, you need to spend time or marketing, link building, keyword optimization, content building and traffic building. Here are SEO tactics you can use to optimize your website.

There are many recommendations that can be made regarding your site content to improve it in the eye of the Search Engines. SE Optimization (SEO) – The pages on your site are checked for the percentage of keywords you want to target, and the quality of the content on the page.

The formula for online success: link building + search engine optimization + new website content= success.

When you website moves up in rankings your traffic search engine results increase greatly. Sites listed below the first couple pages of results do not get near as much traffic as those sites listed at or near the top. Some market statistic report that search engines bring more than 75 percent of the traffic to small to medium websites.

The first thing you must do is create a well designed site and establish a marketing strategy an use techniques designed create traffic to the website for long term results. It would be best if the website is attractive and complementary to the company profile and it gives the audience the information that is targeted to the products, services the company provides. The website should be a successful marketing arm of your business that promotes a marketing campaign to promote your products and services. You will need to become the leader in your marketplace and industry by exceeding the market in that your industry, by doing this you will attract a qualified visitors to your products via the internet You will need to generate the growth of traffic to your website, you will then need to convert the traffic into sales.

If nobody sees the links then they are not all that likely to hunt them down to click on them. Can you follow links from page to page, does your site make sense. Using the robot.txt file you are able to tell search engine spiders what you would like indexed on your site.

There is no secret trick to achieve a high site ranking or success on the search engines, it take hard work. Some will tell you that the secret to high rankings is creating reciprocal links only, submitting feeds to RSS systems or creating and submitting to blogs, not one will do it but combine all the methods and you will see results.

The secret of success is a simple; Here are the top 10
1. Optimize your website by choosing proper keywords and descriptions
2. Submit articles with one way links pointing back to your site
3. Reciprocal link exchange with other sites.
4. Submit to directories
5. Create an affiliate program
6. Submit to RSS feeds to get one way links
7. Post to Blogs with your one way links
8. Submit Videos to promote your business with one way links
9. Submit to forums with one way links point to your site
10. This is the probably the most import tip, patience, time and consistently doing the hard work to make it happen.

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If you are even a casual browser on the internet, it is certain that you have noticed the prevalence of the corporation known as Google. Although their name is essentially synonymous with the search engine’s ability to pull up information from the internet, Google is actually involved in a very wide variety of different things online. Most people, in the course of their daily online activities, will use two or three Google-developed and Google-controlled programs, and many will use even more. Whether you’re hoping to map out a road trip or you are just looking to do some shopping online, it is impossible not to notice how prevalent Google is to our online culture.

“Googling” has become a commonly accepted verb, meaning to use the Google search engine to find something and it is easy to see why Google has become the number one search method that people employ when they are exploring the internet. Current estimates hold that the number of servers that Google has at its disposal number more than 45,000 located at twenty-five locations throughout the world. With this sort of power and search capability at their disposal and with the immense amounts of capital that they have earned from offering advertising to their audience, it is clear that Google’s presence on the internet is a permanent and all encompassing one.

With the advent of Google Mail, Google has offered email to a number of people surpassing the amount of people who use Hotmail or Yahoo. This is not the only web service that Google offers; Orkut is another Google brainchild, as is AdSense. Google is well and truly on its way to becoming an essential part of the internet, if it is not already there. Google can be used to meet many of your internet needs, if not all of them. From Google Maps, which can tell you how to get where you are going to Google Translate, which can translate text to and from its original language, it is clear to see that Google has sunk deeply into the online landscape.

The real star of the show, however, is the Google search engine. This search engine was what brought the company to its original, indispensable place online and it is where much of the money that Google makes from advertising comes from. A recent survey showed that 95 percent of all traffic on the internet was conducted with the use of search engines and that out of that 95 percent, the vast majority of it was conducted through Google. Couple this with the fact that more than 50 percent of all purchases made online went through the Google search engine first, and it is easy to see how Google became an advertising giant.

Through it all, part of Google’s charm is that is corporate policy is well known, that is, that Google believes that it is possible to be profitable without being evil, and that a collaborative environment is much more useful than a hierarchy. Google exists as a sign post for the internet, taking you where you want to go, while still managing to provide many of the answers to the questions that you have been asking.

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Search engine optimization is a technique used to achieve a higher ranking in the search engine, so as to generate a lot of free traffic to your site.

If your website is not ranked in the first couple search result pages, chances are, you are missing out a great number of visitors that could potentially become your customers. This would also deem your website completely useless; after all, what is the use of a published website that is not viewed by visitors and web surfers?

While SEO is an important technique that all webmasters need to employ in their sites, it is definitely not an simple task to do. Some big companies are even going to the extent of paying big amount of money to hire SEO company to optimize their sites.

For individual who do not have the budget and would like to do-it-yourself (DIY) with search engine optimization, here are some simple techniques which are easy to learn:

Provide valuable and informative content on your website

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make your content brief and concise, yet informative.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

Make the overall design user friendly

The design of your website should be simple, nice and easy to navigate. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Vary the keyword for each individual web page

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

Include definitive and visible hyper links in your website

Providing users with hyperlinks which are useful and easy to find is yet another way to optimize your web site.

Build incoming links to your site

Enroll in a link exchange program and start to exchange link with other sites that are related to your industry.

Write articles is also a good way to get free incoming links to your site. It can also help to build your reputation at the same time.

The above listed are only some of the few simple techniques used in Search engine optimization. The ‘One Page Search Engine Optimization Checklist’ offers more details and easy-to-read guide for serious webmasters who want to master the art of SEO.

Using the proper search engine optimization techniques listed in the checklist, you can definitely optimize your web site and yield very promising results for your business.

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