Internet Marketing Indonesia Journal

Search engines have revolutionized the way we use the internet. These resources have changed what used to be a cumbersome and sometimes overrated internet into what is now a powerful resource capable of providing information in a millisecond. There is a reason why Google’s stock has almost quadrupled over the past five years. People are using search engines to drive around the internet just as one would use a road map to go through America. If you want people to find your small town, you should make sure that the mapmakers put you in their book. Likewise, you want to be on the proverbial map on the internet, the search engines must list your website. Getting listed alone is not enough. The successful companies get a ton of hits off of the internet because they are high on the search engine lists. There are many factors that can give you a top search engine ranking. The trick is hanging onto that ranking for an extended period of time.

One staggering statistic to consider is that out of all of the world’s internet users, close to ninety percent of them use a search engine to help guide their way around the internet. That provides great opportunity for websites to get found in a hurry. The only problem is that less than ten percent of those who use search engines actually look beyond the first search page. The message here is clear. If you do not have a top search engine ranking, we could care less about your website. That makes it easy for business executives to know exactly what they have to do in order to get visitors. They have to boost that search engine ranking.

Since search engines rely so heavily on mathematical formulas to determine the search engine ranking, there is one factor that overrides all others. If the content of your website is good, then chances are it will have a good ranking. Without good content, even the best search engine optimization techniques will not help you stay at the top of the rankings. In order for your top search engine ranking to have any sort of staying power, the website must feature loads of premium content.

One factor that is gaining much more influence in how search engines rank their listing is the idea of link popularity. By using appropriate word tags to identify the subject matter of your content, it will become more popular. This is no secret, either. Website owners should know that articles promoting their site should contain tags that are popular and extremely searchable.

Many people think that they can cheat or trick the system. By using a bad host they try to continually boost themselves to the top of search pages even though their content is nothing related to that which the person searched. Stay away from this technique. While it might sound appealing in the short term, you will suffer losses in the long run. Search engines are cracking down on these tactics and if you are caught doing this, your top search engine ranking will plummet and your content will be sent to the back of the line. The stigma associated with this sort of cheating is also something that companies cannot easily overcome.

Gaining and keeping a top search engine ranking is not easy. The competition is fierce as companies jockey for search engine position. By using these useful techniques and sticking to the basics, you can guarantee yourself a spot in the upper echelon of search engine rankings. That is something that will certainly benefit your business greatly.

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When you are working to build up a good client base and you feel that the number of hits getting to your website just aren’t cutting it, it might be time to refer to the services of a search specialist. A search specialist is someone who can help make sure that the people looking for you and your goods and services will find you.

Many people, to their detriment, believe that if their product is good enough, then word will get around. While there is some truth in that statement, it is still important to take into account the fact that many excellent services and products have failed simply because word did not get out fast enough. Remember contrary to belief if you build it they may not come. Sometimes word of mouth is good enough, but in today’s information age, where information gets traded around at what seems to be the speed of light, a search specialist can help you harness the nature of internet searches rather than fall victim to them.

At this point, Google is the most powerful search engine in the world and because of this, it is also the most influential one. Having your website returned at the very top or near the top of the search results when people look for keywords related to your business is an extremely powerful way to get your name out there and relevant traffic to your site, and it is your search specialist’s job to make sure that your link is not only found but that it rests in a favourable location. You’ll find that most of the people searching for information or merchandise never go much beyond the first page, if they bother to go beyond the first few links at all!

As you can see, with a powerful search engine like Google, there are many factors which determine which links end up at the top. While keyword density is certainly one factor, you will also find that link building plays a part, as does context and relevance. The Google search engine is quite complex and a search specialist can help you find the best way to tap into it for your own purposes. With Google essentially acting as the gateway to the internet, a search specialist essentially works as a guide who can help people find the way to your site.

When you are considering what you want to do to bring more visitors to your site, a good search specialist can help you come up with ways to get the search engine’s to notice you in an ethical manner. When you start looking for tips to improve your search engine ratings, you’ll notice that many of these techniques involve finding a way to exploit some of the search engines’ perceived loopholes. While these methods range from being mildly deceptive to downright dishonest, you’ll find that for the most part, they are not nearly as effective as the people writing about them seem to think they are. With a good search specialist on your side, you’ll be able to get plenty of hits while doing it honestly and providing good content to your prospective customers.

The use of a search specialist can mean the difference between success and failure to a new internet business, so make sure you investigate this important resource today!

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If you’re trying to decide whether or not linking software is for you, read the following pros and cons to help you make a better informed decision.

What do I mean by “automated”? I’m referring to software which doesn’t require human intervention. You click a button and it’s off to the races. I’m not referring to software which helps you manage, submit, or track link submissions.

We all know that software can make life a whole lot easier. But, when you depend on software to make choices for you, you start giving up control of your linking process. And giving up control can only lead to one thing—trouble.

Decide for yourself if using automated linking software is worth the cost; in terms of money and search engine rankings.

Con: You don’t have much control over where your links will be placed unless you manually approve each placement. But then, that’s the point of automating the process, so you don’t have to perform manual approvals.

Pro: It’s easy. Let’s be honest “1 million backlinks in days” is tempting. You can set and forget.

Con: It violates your natural linking profile. When you submit hundreds, or thousands, of links simultaneously, what do you think search engines do? They cringe. There’s no way a human can submit thousands of links in a day or even few days.

Pro: It’s inexpensive. You can buy most linking software for as low as $50 up to as high as $150. For thousands and thousands of back links, it’s very inexpensive.

Con: It violates many sites’ terms of service. More and more sites are turning down automated linking programs. As more sites turn away linking software, it will become much harder to find quality linking partners.

Con: It’s not healthy for your website in the long run. Many search engines are discounting massive, automated link profiles. You may not get banned but you’ll be wasting a lot of time with worthless links.

Con: It’s not being used by webmasters who are getting high search engine rankings. If you want to do search engine optimization right, then you have to take the time to learn and work.

Most new webmasters who don’t educate themselves about proper search engine placement succumb to these software fads. Once a new webmaster realizes he needs to get backlinks to get ranked well, his next task is to figure out how he can do that with the least amount of money and in the shortest period of time.

With the time, and money, that a webmaster spends on the latest linking software, he could have been learning legitimate backlink techniques. Or, he could have outsourced the task to a legitmate company.

I’m continually amazed at the obstacles people put in front of themselves by trying to “buy” something that does the work for them. What they don’t realize is that every other new webmaster, or marketer, has tried the same thing with minimal success.

I hope you realize that “inexpensive” and “quick” are not good enough reasons to spend your money on automated linking tools.

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When most people think of income stream, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to income stream than just the basics.

As the internet matures, so do the attitudes of people buying more and more online. Many companies exist that will ship merchandise to nearly any address specified, without being the same address as the buyer. This opens the door for selling opportunities for just about anyone with the initiative to do a little work online and keep track of their earnings.

One of the problems with having a retail website, is you become the buyer, seller and shipper all at once. When you offer merchandise for sale online you are opening the door to a global audience and will need to have an inventory of merchandise that you offer for sale. Constantly sending out apologetic emails informing buyers their choice is either discontinued or on back order will not win many repeat customers and will eventually leave you with nothing but a nice looking website.

You can, however get hooked up with wholesalers who maintain a large inventory of merchandise and allow you to sell it on your website. When an order comes in, it goes directly to the wholesaler who will pack it and ship it as well as handle all the finances. You make money based on the profit from the sale of the item. For example, you advertise a DVD player on your site for $59.99 plus tax plus shipping an handling. A customer buys it and submits the order. Once payment is received and the item has shipped. If you are getting that DVD player from the wholesaler for $40, you will be paid the difference of $19.

Most of this information comes straight from the income stream pros. Careful reading to the end virtually guarantees that you’ll know what they know.

Many drop-shippers work with online auction sellers who simply list the merchandise on their auction site and the wholesaler takes over the shipping of the merchandise. For auction merchandise there is a risk to the seller in that if a listed item doesn’t sell, the seller is still responsible for any listing fees for putting them item on the auction.

Additionally, once an item sells, the seller is charged a final value fee, which is a percentage of the price at which the item sold. Consequently, the seller has to sell the item at a price higher than the unit cost, plus listing fees plus the final value fee before they make any money. Selling straight off your own website may not elicit as much business, but by the buyer paying shipping and handling charges, everything paid over the unit price is your to keep.

You can also choose to buy small inventories of merchandise you believe will be in high demand and list in the item’s description how many are available. Being honest with potential buyers on the front side that only so many are available may improve the chance of a sale, as well as diminish disappointment when you run out.

It never hurts to be well-informed with the latest on income stream. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of income stream.

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If you want Google to rank your website highly, you must avoid all appearances of spam.

Many webmasters unknowingly promote their websites with methods that Google regards as spammy. It’s easy to fall into such a trap, because technology allows us to automate and speed up the process of doing things to promote our websites, and not all these things seem to hurt anybody as ordinary email spam does.

But any action you take that substitutes automation for the efforts of a human being, makes you and your website suspicious to Google. Rightly or wrongly, they regard all such automation as subject to abuse. So it can get you banned, your Page Rank reduced to 0 or your pages exiled to their Supplemental results.

Here are some spam flags to avoid:

1. All the usual on-page black hat SEO techniques. Most people today know to avoid most of them: invisible text, hidden images, keywords stuffed metatags and so on. Don’t use automated web page generation software. Cloaking is one which is still is still in widespread use. But Google is working hard to detect and ban sites using it.

2. Spam blogs or splogs. You can buy software which can create up to 10,000 blogs, post some keywords of “content,” create links back to your website, and then ping the blog directories. Google owns Blogger and actively patrols it for blogs it deems suspicious.

Google can’t take down blogs hosted on other servers, but it can and does ban sites linked to by splogs. Google is not stupid. It knows that a site with a one-month old domain is not going to be written about by 10,000 people on brand-new blogs.

3. Duplicate content. This is an easy trap to fall into, because many people have been promoting their sites by writing articles and getting them published on many different websites. Keep your own website content all-original. Don’t even reprint your own promotional articles that you submit to article directories or other websites.

4. Any large, sudden surge of links to your site.

Yes, links to your site are good things, and Google likes them and uses them to increase your Page Rank. But Google also believes that it takes time for other webmasters to find, notice and link to the content pages on your site.

If this month your site has no links and next month is has 1000 — that’s not natural. And Google knows it. You’ve been doing something spammy.

5. Any large, sudden surge of pages on your site.

Yes, useful or entertaining content is good. Google loves it, but Google also knows that you can write only so many words a day. If your site has only 10 pages this month, but 10,000 next month, Google knows you didn’t write them all.

So even if you obtained that content through legitimate outsourcing, don’t upload it to your site all at once. Add only 10 to 20 pages a week.

Some of these spam flags may seem unreasonably restrictive. Unfortunately, there’re many webmasters who make these rules necessary by abusing the system any way they can.

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