Internet Marketing Indonesia Journal

It is not very difficult to understand Search Engine optimization and yet it is very important. There are some things that you can do to help your site do better on the Search Engines.

When you are getting started with Search Engine optimization you really should not worry about all of the jargon that is used. The point here is to make things simpler so that Search Engines will like your site better.

There is a pattern and a reason to everything that a Search Engine does. Even if you are unable to understand the complex algorithms, there are still patterns there. You just need to be willing to keep your eyes and mind open in order to look for the patterns.

It is going to take some effort if you want to be good at Search Engine optimization but it really is quite basic. In order to have a successful Search Engine campaign you just need to follow the rules that apply to all web sites.

Search Engines always do their best to provide their users with anything that is relevant to their search. However, most Search Engines do not move the good sites to the top but they do push the bad sites to the bottom in hopes that the good sites will rise to the surface. Of course, content really is king and it will easily provide you with good rankings as long as it is written properly and contains the proper keywords. These articles will attract visitors as well as Search Engine spiders.

One way in which you can develop good content for your site is by adding articles or an ebook that relate to your web site’s topic. Not only will this provide your visitors with relevant information but it will also open up good rankings in new keywords that you otherwise would not rank well for. For instance, if you own a pet site and write about “dog food” then you may do well for those keywords, thus attracting new traffic. This is why you should write in depth articles for your site. In doing so you will benefit greatly.

If you are trying to get your site to be ranked as number one the first thing that you will need to do is find out what your site is currently ranked as. You can do this by looking your site up in the Search Engines and developing a strategy for each of these Search Engines. Remember! Just because you are listed in one Search Engine does not mean that you are listed in another. Search Engines simply do not work this way.

If you take a moment to look at those sites that are currently doing well in the Search Engines you will notice that sites that are easy to navigate, have simple designs and use graphics that only require a small amount of bandwidth are the sites that are ranking high. This is because Search Engines know that their users like simple, clean designs and thus they have designed their spiders to like these sites as well. These sites are preferable because they allow you to get the content that you want without a lot of fuss. Whenever you design a site you should make this your goal.

Of course, there are some sites that are ranked high in the Search Engines even though they have complex designs. With this in mind you can easily see that a site’s design really does not have anything to do with where you will rank in the Search Engines. This is because the only thing that Search Engines are concerned about is text. If your site’s content is relevant to what someone is searching for then this is the only thing that a Search Engine is concerned about.

You may also be wondering about the use of meta tags, keywords, descriptions, and titles. While all of these things are important, they are not what is going to make or break your site. Instead, you should simply view these things as part of your Search Engine strategy. You will need to make these things compelling and they will also need to contain your keywords but they are not the only things that you should be concerned about. Nevertheless, you should know that these things will cause your users to want to click through from the Search Engine to your web site.

In reality, you should start off slowly when you are working with Search Engine optimization and then gradually add new things as you learn them. The best place to learn about Search Engine optimization techniques is on a “SEO forum.” Simply do a search for this on any Search Engine and you will come across a forum wherein people are willing to answer your questions or direct you to some place wherein you can find the answer to your questions.

As you can probably see, understanding Search Engine optimization is not difficult. You will need to be patient though. This very important part of web site marketing will definitely take some time. Nevertheless, you are going to want to do anything that you can in order to make your site do better with the Search Engines. After all, Search Engine traffic is worth its weight in gold.

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Just released a whole new search engine optimization package any serious business owner will be able to employ. Only 50 packages will be released to businesses looking for better search engine rankings. The “proof is in the pudding” as the numbers are showing for this search engine optimization company as well as there clients, any web site being optimized is finding not only better rankings, but write ups by the news and media.

Across the board larger companies are battling for search engine optimization services. They are looking to improve search engine rankings and simply be number one for their industry. We all know the story, “I want to be number and I want better search engine rankings!”

Let us take it a step further, sure a professional search engine optimization company will improve search engine rankings for your web site, but what if you were to not only be number one in the rankings. You were actually creating a monopoly on the search engine results pages. This means within the top 10 results, you actually have some connection to the other top 10 pages listed. So no matter where a prospect looks, they will some way or another visit your site. This hit will be from a promotion on the other sites or a simple great press release about a new product or service. There are only 10 spots on the search engine results pages, imagine if your were receiving traffic from the top 5 listings.

This tested and search engine optimization service to improve search engine rankings is being released finally. Although, there are just about 50 spots from the time of this writing, a professional search engine optimization company is including it’s SEO (search engine optimization) services with Monopolizing Marketing™ technology. This package is very resource intensive, so the packages are limited.

“Proof Is In The Pudding in Search Engine Optimization Services. It’s all about the ROI”

From different case studies, all clients are seeing an increase in revenue or acquisitions by search engine optimization services that are specifically built to improve search engine rankings. From write up’s by the pharmacy times, assisting companies who are going public, lawyers generating 2 million dollar cases in Florida, the “proof is in the pudding”. “The better search engine rankings a business has, the more inclined to bring more sales or acquisitions, hands down..”

Although many search engine optimization companies claim to improve search engine ranking, they may or may not be building you a complete campaign. The shear amount of work into professional search engine optimization services alone is difficult, but does your SEO company include web analytics, the information to continuously improve your site and conversion rates. While most focus on key words, the better search engine optimization companies focus on key words that have high conversion rates. This is done through analytics and viewing the “sales funnel”. Discovering where prospects are leaving and why they are leaving.

A launch of only 50 packages will be released due to immense amount of resources managing this type of search engine optimization. While your web site will see better search engine rankings over some time, search engine optimization services are not for all businesses. The package is extensive, timely, and may not be in budget of most new businesses. There are two packages available, one for new businesses who do not have a web site this is called the SEO Start-Up Success Package and another package for businesses who have a web site already developed who are looking search engine optimization services, a-la-carte. These serious business owners will want the SEO Professional Package.

Whether you are ready to invest in search engine optimization or learn about search engine optimization, we have developed systems to help. If you are ready to invest look into Dream Ware Enterprise professional SEO Services, if you are more of a do it yourself or the packages do not fit your budget yet, you may be interested in how to improve search engine rankings using Monopolizing Marketing™, a resource to help business owners implement SEO into their business. Either way the system is in place and working, you will just need to choose.

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Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten “Do it yourself” search engine optimization tips:

1. Think about SEO right from the start

Many people plan, design and build their websites without giving any thought as to whether their site is search engine friendly or whether it will be capable of attracting traffic in organic search engine results. At the last minute, after most of the site has been built, they try to optimize their site, not realizing that this work should have done throughout the planning and building process.

It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL. If you are selling bicycles then you would do well have to a domain name like www.xyzbicycles.com . And don’t stop with the domain name; include your keywords in your file names as well. For example, a sub-page of this hypothetical site might be www.xyzbicycles.com/road-bikes.html

2. Design your site with both search engines and users in mind

Your site should be easy for your human readers to understand, but it should also be easy for search engine robots as well. If you want to see what a search engine robot will “see” then view your site in a notepad document or use the html view of the popular web editing programs.

If you have used gif images to render your headlines or other important text, then this text will not be picked up by the search engine robots. In addition, if you have designed a site that is entirely in a flash format, you will not be providing the search engine spiders with much “food,” or searchable text.

Furthermore, if you have long strings of java script and complex style instructions in the head section of your html page it is better to put the java script in an external file and the style instructions in a separate CSS (cascading style sheet) file, in order to give prominence to the actual text of your web page.

3. Write individual title tags for each and every page of your website

From the standpoint of search engine optimization, the single most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are more important than your company name (unless it is Coca Cola!). So our XYZ Bicycle Company might have a title tag that looks like this Bicycles: Racing Bikes, Mountain Bikes, Road Bikes, Bicycle Accessories from XYZ Bicycles.

The title tags of each of the sub-pages of the site should reflect the main content of those pages. Never use the same title tag for all the pages of the site.

4. Write a concise description tag for each of your web pages

Just as the title tag is the most important sentence or phrase on any page, the description tag is the most important paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for which you think people will use when searching for your site. A description tag for the home page of the XYZ Bicycle Company could look like this: “The EXZ Bicycle Company manufactures mountain bikes, racing bicycles, road bikes and bicycle accessories. Our bicycles are distributed and sold around the world. “

5. Put your keywords into headers and headlines on your page

Your human readers and search engines alike need prominent headlines in order to understand what your page is all about. While a human reader only needs to see the headline in a large bold text, search engines distinguish the headlines, which they regard as important indicators of the page, by noting which phrases are encased in header tags such as , , , etc. H1 is considered most important and your first headline should be labeled with this tag. If the header tags make your copy look too big, then you can change the size of the headers by creating style instructions that will render the headlines into sizes that are consistent with the look and feel of your site.

In part two of this series I will give the remaining five tips for do-it-yourself search engine optimization.

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There are two main components to any undertaking, marketing related or not, that determine if the endeavor will be successful: Research and Testing. All too often we see b2b lead generation campaigns falter because someone jumped the gun or failed to refine their processes until they were running at optimal efficiency. Today, I’m going to talk about the importance of marketing testing and how you can immediately improve your marketing campaigns through simple tests.

Sales lead generation is one of the more interesting sub-industries simply because things are constantly changing. New ideas, processes and technology make sales lead generation an evolving science. It is because things are changing that, we as b2b lead generation professionals, must constantly test our work to make sure we are getting the best possible gains from our efforts. Marketing testing is a great notion but is wasted if you don’t have tangible methods of testing.

Marketing testing protocol contains 6 major parts: the question, testing variables, metrics, validation, results and interpretation. You should establish a plan for these six components before any actual marketing test takes place. The question, pertains to what you hope to answer i.e. what conversion beckon will produce a better click through rate? Ask yourself what you are wanting to achieve to produce a primary or secondary market research question.

In the testing variables phase you want to clearly describe what tests you are going to run. Make sure to include what will become your variables as well as establish a control sample. For example if you are testing a new landing page to see which design works better, you need to establish various options to test. Option one could be a large table with details on the offer. Option 2 could be a small table with less detail. Option 3 could contain no table and only an offer and a form to fill out. The key is to test each one against one another and establish a clear winner.

The third marketing testing protocol is metrics. Metrics are considered the, “what” phase in a marketing test. You need to determine specifically what you are going to measure in your marketing testing tests. This could be a number of different things from click through rate, conversion rate, number of times a whitepaper has been downloaded or the number of clicks on a flash piece to an a special offer. It really is up to you what you are going to test and what type of internet marketing strategy you are using.

The fourth testing phase is called validation. In the validation phase you are going to determine various factors regarding the actual marketing test itself. Such factors include the sample size needed to perform an accurate test, the time frame required to gather a sizeable test sample, the length of the test itself and any outside influences that might be a factor during a b2b lead generation test. Some outside constituents to take note of are selection effect (a biased sample), using skewed analytics software (using analytics software which interferes with the code of a website thus making the webpage display incorrectly) and the timing effect (running a direct marketing test during peak months or slow months or running a test on a weekend vs. a weekday.)

The fifth phase in marketing testing is the results phase. The results phase is strightforward, it is important to keep accurate data throughout the duration of the test. The last phase of testing is interpretation. It is during the interpretation phase of a test where the most insight can be gained; not only for the specific marketing test but also for future tests. Notes and records should be filed away so that you can learn from your experiment and build upon it at a later time.

A principal aspect to keep in mind regarding testing in b2b lead generation is to never stop testing. A common mistake search engine optimization professionals make is to test once and then run with the results. Once you run a marketing test and achieve optimal results you should take your best results and see if you can top them. Many times if you run a marketing test three or four different times you will see better results than you previously thought you would. With some practice in testing you will start to see better results with your marketing campaigns.

Selecting Key Words: This is probably the most important point. You need to choose keywords that best describes your website so if someone types your keyword in a search engine, your site will come up. Now don’t just pick a few keywords which best interests you.

Try this Keyword Suggestion Tool:
http://www.digitalpoint.com/tools/suggestion/

Lets say your site is about Games. Now don’t just make ‘Games’ as your keyword because it is searched 99, 000 each day. There is very little chance your site will appear in a search any where near the first page. I suggest you pick more specific keywords such as ‘PlayStation Games’ or a name of an actual game like ‘Grand Theft Auto’. These names are searched not as much so there is a lot of chance your site will appear near or on the first page of a search engine.

Domain: You should have a a suitable do0main name. It is not as important but still works. Going back to Games site again. You are better off with a domain name such as http://www.games.com rather than http://www.yourhostname.com/games.com. The domain name has nothing to do with your search engine optimism, you can still reach page one with or without a good domain name.

Title Tags: Very crucial in Search Engine Optimization. Going back to the Games site. You are better off with a title such as:

Game - Grand Theft Auto

rather than:

Grand Theft Auto - Games
or
Grand Theft Auto
or
Whatever

Header Tags: Header tags are very important because they are used to identify words which are more important than the rest of the text on the page. The Header Tags sum up the topic of the page. When you are placing Header Tags, use ‘H1′ tags.

For Example, lets go back to the Games site again. You want your Header Tag as ‘Games’ then you will do the following:
Games

Easy URLs: Very important in search engine optimization. You want to have simple URLs, no long complicated stuff.

For Example in stead of this:
www.games.com/GrandTheftAuto/index.php

You will write:
www.games.com/GrandTheftAuto/

Easy URLs: make sure you use correct keywords. For example going back to the Games site, make sure you mention something or probably everything related to games. When a search engine spider comes and sees that your page is suppose to be about Games but you haven’t mentioned about Games, he/she will think your site is not important. Have a paragraph or two about your site on top of your page, making sure you state the correct keywords that best matches your website.

Link Building: Make sure you have lots of links coming to your site. When a search engine comes to a website and notices that in it’s links there is a ‘Games’ link. He/she will click and it will lead him/her to your site. This will make him/her think that your site is very important. When you are building links, make sure you use correct keywords that best describes your website.

A Few Tips: A few tips by the professionals:

-For start ups use things like : Digit, reddit and ma.gnolia they all give a little traffic if your site is new
-Quality Backlinks and Trusted Links
-Putting the keywords in the title
-One Way links

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