Internet Marketing Indonesia Journal

Choosing a domain name is a very critical part of your website marketing strategy.

By choosing a domain name that targets the specific keywords for your website you’ll flood your website with laser targeted traffic by enhancing click through response.

Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can’t help but flood traffic to your website!

Wondering what your customer’s desires are? If so, you’ll need to determine what your really selling. Let’s look at an example product here: home security alarm system.

Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the “results” your product will achieve for them. It all boils down to what’s-in-it-for-me?

Why would a prospect purchase a home alarm system? What’s-in-it-for-them? If you think for just a moment you’ll come up with the right answer.

Yes, it’s to protect their jewelry or valuables while they are at work or when the house is empty.

You must stop thinking of yourself or the features of your product to determine what your customer’s deepest desires are. By turning your product or service features into “benefits” or “results” you’ll be able to hit their hot buttons and flood traffic to your website in the process.

The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What’s-in-it-for-me– save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?

The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their “true” needs, desires and benefits. Once you have established this system for marketing, you’ll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.

To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these “headline characteristics” as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.

Keep in mind “what’s-in-it-for-me?” as to “what your really selling”. The job of your domain name is to act like a headline to drive targeted traffic to your website by “scratching the itch of your customers.” If you’ve found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You’ll find that not only will you do better on your search engine rankings you’ll also attract a lot more attention with your pay per click ads or any type of advertising you use.

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There are many companies on the web offering appraisal services for domain names. Some, such as SwiftAppraisal.com (which is free) perform this function entirely through automated software that checks for certain features, such as the presence of hyphens, total length, or an estimation of the market size. Other sites charge between $10 to $35 for a personal appraisal, which may be more nuanced. The problem with this approach is that every sale of a domain name is completely unique, and ultimately the value of a domain name is worth whatever a buyer will pay for it.

In general, it is worthwhile to look at sales figures for other domains in the same category, but even a cursory glance will reveal that final prices vary widely even for similar names.

However, a general guideline does exist. The most valuable domain names are the .coms, followed by .net, .org and .biz. Single word websites sell for the most money, though not all single words will have the same high value. Concatenated phrases are slightly less valuable than single words, and hyphens decrease the value further. Short words and phrases are preferable.

Not all words have the same commercial potential, and most domain names have no resale value at all. For example, Trucks.com might sell for more than a million dollars; GMCTrucks.com could sell for tens of thousands; Your GMCTrucks.com would be lucky to sell for a few hundred dollars, if at all; and YourSiteForGMCTrucks.com is commercially worthless. So before anticipating massive profit from the sale of your domain name, think about whether the domain name is unique and irreplaceable, like Sex.com (which sold for $12 million) or just a long concatenated phrase with dozens of variations that anyone registering a website could come up with. Also, replacing letters with number, “4″ for “for”, or using common misspellings lowers the domain name value.

However, long phrases are not always worth less than single words if they are frequent web search terms with commercial value: for instance, FreePhoneService.com is worth more than Grammer.com. Commercial potential is a subjective value, and often not considered enough by domain name appraisers, who may not know the size of the industry covered by the name.

One sure indicator that you have a valuable domain or website is unsolicited offers to buy it. Clearly, if customers are so eager that they make offers without the domain even being listed for sale, it has great commercial potential.

Also, content and links add value to niche-market domain names, and if a site is producing income, it can be sold as an internet turnkey business. This is similar to commercial real estate, where a business with clientele and inventory will sell for much more than an empty storefront. Not only will this increase the value, this method will provide you with income while waiting for a buyer. In addition, the more popular your site is, and the more visitors you have, the more chance a potential buyer will see it.

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When we talk about the internet, we cannot escape the fact that one thing that is nice about the internet is that nobody really owns it. It is just a global collection of networks, both of those are big and small, that really link together in many various means just to create a certain formation or a single entity that we know today as “the internet”. Since the internet was born in 1969, it has grown from four host computer systems to hundreds of millions today. And due to such rapid growth, it is no doubt that there came a concept for domain name which ten opened up to the concept for the internet domain name registration.

So speaking of the internet domain name registration, you then should note that the term internet domain name registration has certain processes similar to a typical domain name registrations process. It is just termed as “internet domain name registration” since you are registering a domain name for the internet.

So as it is commonly noted, the internet domain name registration is not a prolonged process. However, it is just important to know that for the internet domain name registration to become easy as it should be, the effort of those who are serious of obtaining a domain name is needed. It is in fact true that the success of the internet domain name registration depends on the level of effort that those wish to own a domain name exerted.

Since we are talking about an internet domain name registration here, you should be aware that the most suitable way of looking for a domain name registrar, since it is the foremost step that a domain name consumer should take, is by using the domain name search engines. In the world of internet domain name registration, domain name search engines are the most typical way of looking for a domain name registrar. So when it is done, or once the domain name consumer is in the domain name registrar’s site on the internet for an internet domain name registration, it is followed with an act of checking the accessibility of the desired domain name.

Following to such move for an internet domain name registration, the domain name registrar will communicate with a certain domain name registry to ascertain if the requested domain name entered during the early process of internet domain name registration is accessible for purchase or the requested domain name is already bought by another party. So then it follows that if desired domain name is still accessible, then the registrant is then fortunate that he or she will be able to go through the process of internet domain name registration by of course registering the domain name.

And in the internet domain name registration, you should be aware that you need to enter or to type the contact information and the Domain Name System information for your desired domain name. Such contact information needed in the internet domain name registration is then distributed with a certain registry for the top level domain purchased. Even more considerable is that in the internet domain name registration, you are basically inserting a record into an internet directory of the entire domain names and their equivalent computers on the internet.

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The Internet domain market has become more and more lucrative in the past few years. Almost all companies as well as many individual people these days have websites, and most would prefer their websites to be immediately recognizable. Domain names tell people what websites are about, and this can be a big plus when someone is doing a search and looking for something specific. Although almost anyone can have a free website through his or her Internet provider, the addresses of these websites will usually contain the name of the provider first, and then whatever name the user chooses for the website. For example, if your Internet provider is called ABC Internet, and you build a website using the web space that your provider gives you, you may want to name your website “yourshop”. Though you would prefer the website to simply be called yourshop.com.

Businesses, and many people, prefer their website names to be succinct and to the point. This is where domain name buyers and sellers come in. No two people can use the exact same domain name - domain names are registered to owners - therefore, every time someone wants to give a website a certain name, he or she must first do a search to see if that domain name is already taken. If the domain name is taken, then he or she can check to see if it is for sale, and possibly buy it from whoever owns it.

It becomes clear, then, that buying and selling domain names can be quite lucrative if done properly. The more registered domain names you own and are willing to sell, the more money you can make from people who want to use them. If you are interested in buying and selling domains, however, you must first do a little research. If you own several domain names, but they aren’t ones that most people would be interested in using, then you are sitting on inventory that isn’t going to move – and this inventory costs you money. Domain name registrations need to be renewed periodically, and this always involves a fee. To actually make money selling domain names, you need to own names that are popular. If you own a domain name called “JustSomeStuff.com”, there probably isn’t going to be a big market for it. If, however, you own a domain named called “Plumbing.com”, you may find that more people are interested in using this name.

The most popular method that people use to make money from selling domain names is to become a domain name reseller through a domain name registrar. Using this method, you buy and register available domain names from a licensed registrar at wholesale prices, and then you can turn around and sell these domain names for a profit. Licensed registrars usually welcome this type of business transaction, as it drums up more business for them, since the resellers provide most of the advertising. Many large domain name sellers are actually resellers for even larger domain name registrars. This type of business relationship is common.

As a domain name buyer and reseller, you will need to find ways to advertise your business. If your domain name buying and reselling business is small, you can usually just post ads in websites and forums where people advertise domain names for sale. There are many of these types of websites and message boards on the Internet, and you will be able to find of several of them by using an Internet search engine. If you plan on having a large domain name buying and reselling business, then your best bet is to have your own website where people can search through or inquire about the domain names that you have available for sale. Your website should include reliable contact information so that potential buyers can ask any questions that they might have. Spending a little money for advertising can go a long way in ensuring that your domain name buying and selling business will be a success.

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Do you love to get a domain name? Well, if so you should first know some of the recommended tips for to get a domain name that is really good. So here they are.

One of the common queries with regards to the process of getting a domain name is “How do I get a domain name?” So to answer such query, it is important that you know the steps on how you decide on a domain name. For that matter, you should remember that a good domain name is short. This means that the maximum allowed size for you to get a domain name is 63 characters. However, it is advisable that you keep the name as short as possible. Why? This is for the main reason that short domain names are easier to type and remember than the kilometric one.

For you to get a domain name that is good, you should also know that domain names with special characters such as hyphens and underbars are harder to describe to the customers over the phone. It is perhaps for the reason that most of the visitors are not used to them either and there are instances that you may accidentally send customers to your competitors of they have the same names without special characters.

Aside from such consideration for your desire to get a domain name, here comes another consideration which holds that when you get a domain name, you should use your company name or a description of your product rather than your company initials. For example, one would instantly what a site named “NeverPayIncomeTaxAgain” is about than using the acronym “NPITA”.

In cases when you get a domain name and entered it into the browser but got an error message, you should remember that there are some possibilities for such error message. One could be the domain name is available. The other possibilities could be that the domain name holder is designing the site but has not posted it yet, or the owner bought the domain name for future use, or it could be that the holder purchased the name believing that he can resell it at a profit.

With such information on how you can get a domain name that is good, the only move for to not only get a domain name that is good but also for you to check the availability of the domain name is to be aware that some of the web hosting companies and domain name registrars provide some engines for you to check the availability of a domain name before you can get a domain name. And most of those companies even provide alternate versions of the name if the name that you wanted to get is not available.

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