Internet Marketing Indonesia Journal

If you have your own websites, there will be all sorts of people asking you to place a link to their site on your site. You have been approached by link buyers, link sellers, and brokers. Every one out there believes that getting links is the be-all and end-all of search engine optimization.

On the one hand I have to agree that getting links is important, on the other, I am not comfortable with some of the methods used. And to add to the already grey area of buying links for the purpose of altering your search engine ranking is a directive from a major search engine, the most major one actually, that they will be lowering the valued of sold links!

So, let us look at some of the basics of getting links that will, quite likely, be the smart way to get links.

First of all, I think that it is not natural to have many sites giving you sitewides. Why would a normal site want to give you a link from all of its pages? Ok, for a coupe of sites there might be some reason, but for the most part it is unnatural. The moral of the story is that, if you buy links, buy them on a specific page, probably the homepage, and not on all pages of a site.

Second, make sure that the sites linking to you are of all types. If your link building campaign revolves only around directory submission, or article marketing, or high PR pages, or the like, search engines might figure it out and lower your value.

Third, make sure that your links are added slowly and not all at once, unless your destination page is newsy. I am not saying that getting a thousand links in a week is too many. But a thousand links in one week and close to no links for the next few weeks might look strange.

Fourth, and this one is well known, make sure that you are not being linked to from a page that is virtually a link farm.

Fifth, ensure that your links look like natural links. How would that be? Well, on the one hand, try to have varying text in the link (this text is called the anchor text). On the other, you can try and get links to the main page as well as to other pages. This will make the links appear “natural.”

Sixth, focus on the topic or theme of the page that is linking to you. Focused links are quite likely more valuable. At the same time do not go overboard with this one. Unrelated links have value too. But the one thing that you should avoid is getting links from pages that link to a lot of “bad” pages. True you cannot control who links to you. But at least avoid knowingly getting links from “bad neighborhoods.”

Finally, stay away from reciprocal linkage. Reciprocal linkage is common in the world of blogs and may not be the poison pills that they are often known to be. All the same make sure that you do not have too many reciprocals. Surely you would not like to have the reputation of a spammer.

Written by Ricco Richardson
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If you know how to write articles and how to use SEO and smart pages to promote a product then you should find internet marketing fairly simple. If you have not yet been successful, you must be missing something.

The way to write articles is to carefully consider the product you are trying to sell and write down as many aspects of it that people would to want it for as you can. Then write an articles on each of these reasons why people should purchase your product. Make the articles simple, explain very clearly what the product can do, and why the reader should buy it.

Your title should be based upon the particular benefit of your article that you are writing about, and then you will be sure that the reader is focused on what you are offering. He or she will not just b a casual reader, but somebody that has searched for your topic, and decided to read your article based upon the title. Make sure that you write about the topic of the subject line and you will have a good chance that the reader will want to read more.

Then use your author’s resource box to advertise a page on your website that can provide further information on the product: not just your home page, but one relevant to the product. That might be a review page on the product, a pre-sales page if it is an affiliate product or your own sales page if it is your own product. Whatever it is, it must relate to the product or your visitor will leave immediately: a good prospect lost forever.

The SEO side of it comes to back up your writing. You cannot just rely on article readers to buy your product, but you also need visitors to your site from the search engines. Optimize your website properly to persuade the search engines that your website is good enough to provide a visitor with the information they want on your subject. I am not going to tell you how to do that here since it will take too long, but my resource box provides further information.

One way to use obscure keywords that a few people use now and again is to use smart pages. Using smart pages, you can use hundreds of different keywords, and even if each only gets used once daily, you will get hundreds of extra traffic every day. Smart pages work for me and they can work for you.

To generate them you need to produce a web page for each keyword. Once you have done that, you should write a redirect, so that visitors to the smart page do not actually land on it, but land on another page of your choice that could be a squeeze page or a sales page. That is up to you.

By combining article writing, SEO and smart pages, you should be able to drive enough traffic to your website to sell any product you want.

Written by Ricco Richardson
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