Internet Marketing Indonesia Journal

Google Adsense is one of the best free money making opportunities provided by Google. You can place them to any web page and earn money once someone of your visitors clicks on the adds. Why I like Google Adsense is because if you pick up the text adds and include them into your content they look very natural on your blog as a part of the text. Besides Google gives you an option to choose any colors of the adsense so you can match them to the color of your blog. Thus whatever type of blog you created, you can add Google Adsense anywhere if Google approves it.

For the last time it became very common to create a website especially for the Google Adsense. You will not see any affiliate program, paid advertisement or any other links there. The only advertisement you will find on these blogs is the Google Adsense. Notice that they don’t bother the visitors, because Google allows the advertisers to add no more than three units of the Google Adsense ads on one internet page. So it looks very good on the page and enough to be noticed by the audience.

As Google pays just few cents for each click on the edds, you need to have much traffic to your site in order to be sure that you will have many clicks. The more clicks on the adds you have the more earnings you will earn. In order to attract much traffic and make your visitors click on the adds, try to provide them with the quality content. Write posts that would be interesting to your audience and on the subject of your blog. The next level is to optimize text for the keywords. Choose the terms[spin] that would bring you a lot of targeted [spin]users. The more targeted your audience the more clicks on the Google adds you will have.

You can add Google Adsense to the blogs where you make money online with affiliate program too. But be certain that you offer good information and don’t have too much advertisement on the site. Usually people are looking for the information but not to be sold. You can find many blogs in the internet that have only Google Adsense advertisement and a lot of good information.

If you want to devote you internet work to the Google Adsense only, so I would offer you to create a blog, not a site for this. Blogs are done for the information, it is easy to update them and post new content. I prefer the Wordpress blogs most of all. They are quick to use and have many wonderful features and plugins. Besides Search Engines like the blogs and it will be easier for you to push your Google Adsense blog and get more visitors to it.

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The rage to milk money from Adsense continues into 2009. While there are many different ways to do this, it’s no secret Google is keeping a watchful eye on spam sites which automatically generate pages consistently on a daily basis.

Every now and then, Adsense ‘experts’ would introduce a ‘fresh’ new way of generating pages which Google “has not caught on yet”, be it article, directory or backlink generators.

While these software are very good at what they do, you can’t solely depend on them for long-term success. It’s a natural tendency that automatically generated content just doesn’t look like quality pages with highly informative, up-to-date content, but it’s my personal observation.

Most run-of-the-mill, ads-on-topfold Adsense sites lack substantial sections and deeper structures to be interesting enough to make visitors think they should come back to check them out more often. While generating as many pages as possible is crucial to get them indexed and thereby build substantial presence in search results, these types of pages should only complement principal content that reflects what your site stands for and the selling point it serves to maximize its overall value. There used to be a question that goes, “Is building Adsense sites a business?” My answer is: Adsense is secondary.

Of course, like you I do want Adsense to be my primary source of income. The secret is in emphasizing content and value, not Adsense ads. You may have felt resigned to say, “Does that mean more work?” Not really. Here’s another secret inspired by a quote from Albert Einstein: You can’t solve your Adsense income challenge at the same level of thinking.

Truth is: I have build a good number of Adsense sites, but my main Internet Marketing site which I treat as my core business earns more than some of them despite my intention not to make it Adsense-focused, all the more so when it has absolutely nothing to do with high-paying keywords and the tremendous amount of time that goes into keyword research…which leads to the next secret: create a site with a subject or niche you know you can continually express and expand on instead of getting stuck with a ‘lucrative’ keyword you may run out of ideas on in the long term.

This is as good as saying Adsense is not just a keyword value game; it is still the classic “How do I get and retain traffic” game, and traffic is not some scoreline, but real people with genuine interest.

eHow.com is an incredible example. It’s a free site that shows people how to do a lot of different things. The best way to explain the site is just for you to go have a quick look now. They have hundreds, possibly thousands of pages of content on all sorts of subjects and the way they get traffic to their site is through the search engines.

Every page on the site has an Adsense box on it and that’s how it makes money. They also have a Alexa traffic ranking of around 2000 which is great.

Of course, it doesn’t make sense to write or purchase that much content by yourself. eHow.com succeeds in getting its visitors involved in content contribution. There’s also a wikiHow to get contributors involved in constant update of a common topic or article.

For a start, here are suggestions on the type of sections you can integrate into a site:

1) Lead capture page with freebies or incentives.

2) Article directory.

3) A ‘Contact Us’ page.

4) An ‘About Us’ page.

5) Forum: The challenge lies in the time and effort needed to build up momentum to encourage forum participants to write in.

6) An archive section of some kind, for selected articles for example.

7) Blog/podcast pages.

Reciprocal link directory.

9) Sitemap.

It doesn’t take much to think of these standard sections. Even a products section makes your site look good besides providing another source of income, and then you replicate these sections site after site, niche after niche.

4th secret: Only sites with a general theme can afford to be massive-looking. Examples: Entrepreneur.com and Dogomania.com. Then you break the theme down into specifics like gathering them under an umbrella: dog training, dog hygiene, dog naming, dog psychology, doggy habits etc. Accurate targeting of Adsense ads depends on specific subjects as reflected on page. One thing to note is it is better that specific sections are inter-linked in some ways. If you run a site on everything about cancer, because “colon cancer” and “breast cancer” are not intrinsically related, visitors interested in one section may not want to take a first glance at another.

5th secret about content: write from a ‘consumer’ perspective instead of the ‘opportunist’ or “how to make money” perspective. What is it your visitors are looking to buy? Ads normally target and appeal directly to consumers. It’s pointless to put up content about how to make money with car accessories when there are hardly ads on “how to make money”. Stick to introducing car accessories and let the ads do the selling. If an accessory or equipment catch visitors’ attention and they click on the ads, you got Adsense dollars.

That’s about all the ideas I have at this moment. You should be confident now and maybe have some more new ideas I haven’t thought of. For sure, Adsense is a major income source you should seriously explore and make it big if you haven’t done so. This is one of those money machines that will make you money-on-demand pretty much for the life of Google.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at Internet Mastery Center

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Despite the so-called “Death of AdSense” (which happens to be a smart marketing ploy), there are still a few good success stories. At least, the marketers who carry the right beliefs within them know what they are doing to persevere and achieve desired results.

One of these correct beliefs is knowing how bid pricing works. Generally speaking:

1) If there are not enough ads to go around, that particular niche is too small to try.

2) If the “general economy” of the ads is rather low, avoid the niche too. That’s why there are high-paying keywords and low-paying ones.

3) If one site performs better than a similar one in AdSense clickthrough rates, that site will be served better paying and better performing ads. That’s how smart pricing works.

We’re sure Google has many secretive and subtle metrics to disqualify junk sites and the corporation insists on surrounding itself with webmasters who are committed to providing quality work.

Going back to point 2), no matter how genuine sites are in providing valuable content, webmasters need to know something about the state of the competition related to a supposedly high-paying keyword.

There is a general belief that “certain keywords pay highly” (granted), like bankruptcy, cancer, lawyers etc., but without research to back them up, such a belief does not stand on a foundation.

Google does not take from AdWords advertisers the maximum bid price they put in their account; this is important to recognize. For example, the first-placed ad may have a max. bid of $12, but the max. bid of the second-placed ad stands at only $2. The top advertiser does not always have to fork out $12 to maintain his ad in first place. Google Advertising works such that it has a sliding scale for the bidding process.

In other words, you bid on the keyword ‘bankruptcy’ and you decide that it is only worth $1.95 but you are willing to pay up to $12 against your competition. Then one day, your closest competitor’s bid is $2. Google will ante up 6 more cents on your behalf to keep you in the top position and continue to do so for as long as you can afford up to $12. Google sets these special perimeters when they set the account up for that keyword.

That means Google can only pay AdSense publishers as much as the next highest existing bid price. Then again, as you do your keyword research, Google only shows average CPC as the real numbers change dynamically. So it is crucial for publishers to appreciate the bid pricing gap between 1st, 2nd, 3rd and 4th-placed bidders to make an educated guess of how much they will be paid for certain AdSense ads.

With all that being said, AdSense is very much alive and well. The AdSense program is just an attractive incentive to make AdWords advertisers happy that their ads will be spread out with the help of publishers. Google Inc. can take down AdSense; it’s their choice, but it’s not helpful. Honestly, it’s the publishers’ fault that they abuse the system so the company fine-tune it…meaning, make sure the distribution of earnings is better deserved and justified to esteemed publishers.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at Internet Mastery Center

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You may have already been using Google Adwords, but have stayed away from the content network because you weren’t sure how to use it properly, and were worried about losing money. Well, here is how you should be using AdWords, a definitive Google guide to using the Content Network. Learn about Adwords Digger. Know Unique Article Wizard.

First off, you should absolutely be using the Content Network; that’s the first piece of advice in this AdWords definitive Google guide. But you have to make sure that you’re doing it right. The Content Network is not the same as search, and you have to approach it in a different way.

Although I think that you should, at some point, use the Content Network, and that it definitely can help bring in new customers and make you money, if you are just starting out with AdWords, the definitive Google guide advice is to turn it off in the beginning. Instead, just concentrate on learning how to use search, what ads and landing pages work, and you’re getting a profitable conversion rate out of it.

Now, here’s an important tip from the AdWords definitive Google guide – don’t assume that you aren’t using the Content Network when you plan your first search campaign. The default setting in AdWords is for the Content Network to be ‘on’, so you’ll have to go in manually and make sure that it’s turned off.

Which brings us to the most important tip in this AdWords definitive Google guide to the Content Network: when you are ready to run start using the Content Network, you need to do it as a completely different campaign from your other AdWords campaigns.

So start a new campaign, enable the Content Network, and disable search. Then, start out with your chosen list of sites, or categories, and start low. Bid at $.02 a click, and see how that runs for about a day or so. You’d be surprised at how many clicks you can get for that low rate on the Content Network, but that’s the point of this Adwords definitive Google guide for the Content Network – to tell you things that you don’t know.

Once you’ve started getting clicks from your Content Network campaign, start monitoring your conversion rate. Depending on how your ads are performing, you may want to either adjust your category list or change your cost per click. And that’s the final point of this AdWords definitive Google Guide - by treating the Content Network as a separate campaign and using a different strategy, you will ensure that no money will be wasted.

I know you use or have used Adwords so it’s highly likely you will be utilizing key wordvintelligence, but is your current system accurate enough? Time to compare notes…

This guy is known for making the best internet marketing software. But, even I didn’t think he could make this one…Believe it or not, I’ve found that the #1 reason most fail (other than not doing anything) is that they go into the wrong niche! Just because a niche sounds like a good idea,does not make it one! When I was starting, I used to look for ways all the time to take all the risk out. Then I discovered Keyword Elite 2.

If you are thinking about starting your own website or if you already have one then I think you have heard about keyword research and the importance of it. Each and everything on the web is driven by keywords (also called tags). It is one of the most vital thing for every website on the World Wide Web.

If you want your website to be ranked high in search engines then you must choose keywords that are popular in your niche. There are many tools on the internet which helps you to determine keywords. Some of the popular one’s are Keyword Elite (This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of highly profitable Adsense keywords.), Word Tracker and Google Adwords etc. Google Adwords program is one of the popular way to get great traffic to your website. You select the keywords you want to bid on and set up the budget you want to use to get traffic based on those keywords from websites that utilize the Google Adsense program and other sources.

You have to make sure that your website is optimized for the keywords that you wish to target by analyzing it with the Google Keyword Tool. If you are going to create keyword enriched articles, then you will want to make certain that you are using keywords and keyword phrases that actually will attract more traffic to your web based business venue.

The traffic you attract will be the most targeted to your keywords. NEGATIVE KEYWORD gives you the opportunity to exclude words. For example, if you do not want the word used to trigger your ad, you may place a negative sign, -used, and your ad will not appear if that word appears anywhere in the search. This is helpful if you are trying to target specific traffic and there are certain very popular words that often accompany your keywords, but are not related to your ad.

So which option is the best to use? The very best option is to use all three, broad, phrase and exact matching for every keyword in your ad group. Doing so will result in impressions being calculated for every variation of your keywords.

The first and the easiest way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services. The second way to choose the right keywords for your website is to use a service like Google Keyword Sandbox or Keyword Elite research tool.

This way you can choose keywords that is certainly worth it. Start with one of the above mentioned service, and you’ll end up with a huge list of possible keywords. Once you’ve finished with that service, pick another and try running the same search. See what keywords you have in common with the two lists.

If you are finding the above task difficult then you can choose a SEO professional who can assist you in developing meaningful keywords and keyword phrases, specifically designed to increase your ranking on search engines, and thus increase traffic to your website. Again, increased traffic generally translates into an increase in revenues and profits for your Internet business enterprise. Of course, you will want to use a reliable and qualified SEO professional to assist you in developing your own Internet marketing campaign that incorporates keywords and keyword phrases effectively.