Internet Marketing Indonesia Journal

It is not very difficult to understand Search Engine optimization and yet it is very important. There are some things that you can do to help your site do better on the Search Engines.

When you are getting started with Search Engine optimization you really should not worry about all of the jargon that is used. The point here is to make things simpler so that Search Engines will like your site better.

There is a pattern and a reason to everything that a Search Engine does. Even if you are unable to understand the complex algorithms, there are still patterns there. You just need to be willing to keep your eyes and mind open in order to look for the patterns.

It is going to take some effort if you want to be good at Search Engine optimization but it really is quite basic. In order to have a successful Search Engine campaign you just need to follow the rules that apply to all web sites.

Search Engines always do their best to provide their users with anything that is relevant to their search. However, most Search Engines do not move the good sites to the top but they do push the bad sites to the bottom in hopes that the good sites will rise to the surface. Of course, content really is king and it will easily provide you with good rankings as long as it is written properly and contains the proper keywords. These articles will attract visitors as well as Search Engine spiders.

One way in which you can develop good content for your site is by adding articles or an ebook that relate to your web site’s topic. Not only will this provide your visitors with relevant information but it will also open up good rankings in new keywords that you otherwise would not rank well for. For instance, if you own a pet site and write about “dog food” then you may do well for those keywords, thus attracting new traffic. This is why you should write in depth articles for your site. In doing so you will benefit greatly.

If you are trying to get your site to be ranked as number one the first thing that you will need to do is find out what your site is currently ranked as. You can do this by looking your site up in the Search Engines and developing a strategy for each of these Search Engines. Remember! Just because you are listed in one Search Engine does not mean that you are listed in another. Search Engines simply do not work this way.

If you take a moment to look at those sites that are currently doing well in the Search Engines you will notice that sites that are easy to navigate, have simple designs and use graphics that only require a small amount of bandwidth are the sites that are ranking high. This is because Search Engines know that their users like simple, clean designs and thus they have designed their spiders to like these sites as well. These sites are preferable because they allow you to get the content that you want without a lot of fuss. Whenever you design a site you should make this your goal.

Of course, there are some sites that are ranked high in the Search Engines even though they have complex designs. With this in mind you can easily see that a site’s design really does not have anything to do with where you will rank in the Search Engines. This is because the only thing that Search Engines are concerned about is text. If your site’s content is relevant to what someone is searching for then this is the only thing that a Search Engine is concerned about.

You may also be wondering about the use of meta tags, keywords, descriptions, and titles. While all of these things are important, they are not what is going to make or break your site. Instead, you should simply view these things as part of your Search Engine strategy. You will need to make these things compelling and they will also need to contain your keywords but they are not the only things that you should be concerned about. Nevertheless, you should know that these things will cause your users to want to click through from the Search Engine to your web site.

In reality, you should start off slowly when you are working with Search Engine optimization and then gradually add new things as you learn them. The best place to learn about Search Engine optimization techniques is on a “SEO forum.” Simply do a search for this on any Search Engine and you will come across a forum wherein people are willing to answer your questions or direct you to some place wherein you can find the answer to your questions.

As you can probably see, understanding Search Engine optimization is not difficult. You will need to be patient though. This very important part of web site marketing will definitely take some time. Nevertheless, you are going to want to do anything that you can in order to make your site do better with the Search Engines. After all, Search Engine traffic is worth its weight in gold.

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Just released a whole new search engine optimization package any serious business owner will be able to employ. Only 50 packages will be released to businesses looking for better search engine rankings. The “proof is in the pudding” as the numbers are showing for this search engine optimization company as well as there clients, any web site being optimized is finding not only better rankings, but write ups by the news and media.

Across the board larger companies are battling for search engine optimization services. They are looking to improve search engine rankings and simply be number one for their industry. We all know the story, “I want to be number and I want better search engine rankings!”

Let us take it a step further, sure a professional search engine optimization company will improve search engine rankings for your web site, but what if you were to not only be number one in the rankings. You were actually creating a monopoly on the search engine results pages. This means within the top 10 results, you actually have some connection to the other top 10 pages listed. So no matter where a prospect looks, they will some way or another visit your site. This hit will be from a promotion on the other sites or a simple great press release about a new product or service. There are only 10 spots on the search engine results pages, imagine if your were receiving traffic from the top 5 listings.

This tested and search engine optimization service to improve search engine rankings is being released finally. Although, there are just about 50 spots from the time of this writing, a professional search engine optimization company is including it’s SEO (search engine optimization) services with Monopolizing Marketing™ technology. This package is very resource intensive, so the packages are limited.

“Proof Is In The Pudding in Search Engine Optimization Services. It’s all about the ROI”

From different case studies, all clients are seeing an increase in revenue or acquisitions by search engine optimization services that are specifically built to improve search engine rankings. From write up’s by the pharmacy times, assisting companies who are going public, lawyers generating 2 million dollar cases in Florida, the “proof is in the pudding”. “The better search engine rankings a business has, the more inclined to bring more sales or acquisitions, hands down..”

Although many search engine optimization companies claim to improve search engine ranking, they may or may not be building you a complete campaign. The shear amount of work into professional search engine optimization services alone is difficult, but does your SEO company include web analytics, the information to continuously improve your site and conversion rates. While most focus on key words, the better search engine optimization companies focus on key words that have high conversion rates. This is done through analytics and viewing the “sales funnel”. Discovering where prospects are leaving and why they are leaving.

A launch of only 50 packages will be released due to immense amount of resources managing this type of search engine optimization. While your web site will see better search engine rankings over some time, search engine optimization services are not for all businesses. The package is extensive, timely, and may not be in budget of most new businesses. There are two packages available, one for new businesses who do not have a web site this is called the SEO Start-Up Success Package and another package for businesses who have a web site already developed who are looking search engine optimization services, a-la-carte. These serious business owners will want the SEO Professional Package.

Whether you are ready to invest in search engine optimization or learn about search engine optimization, we have developed systems to help. If you are ready to invest look into Dream Ware Enterprise professional SEO Services, if you are more of a do it yourself or the packages do not fit your budget yet, you may be interested in how to improve search engine rankings using Monopolizing Marketing™, a resource to help business owners implement SEO into their business. Either way the system is in place and working, you will just need to choose.

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Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten “Do it yourself” search engine optimization tips:

1. Think about SEO right from the start

Many people plan, design and build their websites without giving any thought as to whether their site is search engine friendly or whether it will be capable of attracting traffic in organic search engine results. At the last minute, after most of the site has been built, they try to optimize their site, not realizing that this work should have done throughout the planning and building process.

It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL. If you are selling bicycles then you would do well have to a domain name like www.xyzbicycles.com . And don’t stop with the domain name; include your keywords in your file names as well. For example, a sub-page of this hypothetical site might be www.xyzbicycles.com/road-bikes.html

2. Design your site with both search engines and users in mind

Your site should be easy for your human readers to understand, but it should also be easy for search engine robots as well. If you want to see what a search engine robot will “see” then view your site in a notepad document or use the html view of the popular web editing programs.

If you have used gif images to render your headlines or other important text, then this text will not be picked up by the search engine robots. In addition, if you have designed a site that is entirely in a flash format, you will not be providing the search engine spiders with much “food,” or searchable text.

Furthermore, if you have long strings of java script and complex style instructions in the head section of your html page it is better to put the java script in an external file and the style instructions in a separate CSS (cascading style sheet) file, in order to give prominence to the actual text of your web page.

3. Write individual title tags for each and every page of your website

From the standpoint of search engine optimization, the single most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are more important than your company name (unless it is Coca Cola!). So our XYZ Bicycle Company might have a title tag that looks like this Bicycles: Racing Bikes, Mountain Bikes, Road Bikes, Bicycle Accessories from XYZ Bicycles.

The title tags of each of the sub-pages of the site should reflect the main content of those pages. Never use the same title tag for all the pages of the site.

4. Write a concise description tag for each of your web pages

Just as the title tag is the most important sentence or phrase on any page, the description tag is the most important paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for which you think people will use when searching for your site. A description tag for the home page of the XYZ Bicycle Company could look like this: “The EXZ Bicycle Company manufactures mountain bikes, racing bicycles, road bikes and bicycle accessories. Our bicycles are distributed and sold around the world. “

5. Put your keywords into headers and headlines on your page

Your human readers and search engines alike need prominent headlines in order to understand what your page is all about. While a human reader only needs to see the headline in a large bold text, search engines distinguish the headlines, which they regard as important indicators of the page, by noting which phrases are encased in header tags such as , , , etc. H1 is considered most important and your first headline should be labeled with this tag. If the header tags make your copy look too big, then you can change the size of the headers by creating style instructions that will render the headlines into sizes that are consistent with the look and feel of your site.

In part two of this series I will give the remaining five tips for do-it-yourself search engine optimization.

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Are you promoting something on the Internet, trying hard to sell it, but not making any sales?

Is this because you’re not getting enough traffic? Is it because there’s too much competition? Or is it a failure to generate enough interest because somehow you’re not communicating effectively?

Whatever you think your problem may be, I can guarantee there is a solution. How do I know this? I know it because others ARE making good money online. If others can do it YOU CAN TOO.

- But what is the solution?

This is general information here, because this report will be read by different people… all with different and specific needs. But let’s start by taking a look at your marketing strategy.

You may have certain marketing techniques that you’re using, such as traffic generation or perhaps building a list of prospects. But do you have an overall STRATEGY, or Plan, or Flow Chart of what needs to happen in the process of converting prospects into buyers? Before you work out your flow chart and address specific marketing techniques, have you even properly identified your target market? Do you know who your prospect is? Is it everyone who can fog a mirror, or is it someone wanting a specific solution to a specific problem? You need to be specific because your prospect will only buy specific solutions, not generalisations! Your prospect doesn’t close his eyes and say “I’ll buy from the next website I visit.” In the same way you can’t close your eyes and say “Any customer will do, it doesn’t matter if they want this or not, because this is a great opportunity (or a better health solution, or whatever).” It’s much better to work out the exact problem you can best solve, and target those people who MOST need your solution.

Also, can you tell people why they should buy from you and not someone else? What makes you different to your competitors? These are questions you need to answer before you even look at building a sales flow chart. Can you give an answer for why you exist for your customer, in preference to the shop who sells the same product next door? What makes you any different? You MUST come up with a plausible answer to this. As the saying goes, “Differentiate or Die!”

Your strategy needs to include an understanding of your prospect. You need to know what his problems are, and what his area of pain is. If you can identify his pain, and fix his pain, and show him that you really can help him, there’s no reason why he shouldn’t buy from you. The basics of any sales process will use the AIDA formula. AIDA stands for Attention, Interest, Desire, and Action. Your overall strategy should include a flow chart that takes your prospect through these AIDA buying steps, but those steps only list what to do. They still don’t tell you how to do it - especially on the Internet!

How do you get your prospects full attention when every other marketer and his dog and cat are competing with you for it online?

How do you interest your prospect enough to stay with you until you have time to create a desire for whatever it is you’re selling?

How do you make your prospect desire your solution enough — so much so that they will actually take action and buy it? How can you do it without lying to your prospect or deceiving them?

So, why aren’t you making money online? How can you if you haven’t answered the above questions?

Is THIS the surprising answer to why you’re not making money online?… Is it that you actually don’t have a clue what you’re doing, but you really need to find out? — If so, please take a look at the information you can access through the author’s link below.

I hope I’ve given you something to consider here, and that it makes sense. Let me know what you think.

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Building effective links is one of the most time consuming and challenging aspects of web site design. Ultimately, link building can spell the difference between a high search engine ranking web page and one that disappears in a sea of similar web sites, so it is best to take the time to do it right.

There are certainly newer search engine algorithms being developed for the web but effective linking continues to be the most decisive factor in search engine optimization and will likely be for several years more.

Links as the name implies, are the most basic connectors to all the pages on the Interent and is the easiest way for a given application to gauge the relevance and integrity of a web page.

People love lists; find a way to integrate a list into your site. This can be anything from a list of tips or things to avoid or a list suggested reading, for example. Lists give the impression of being a definitive source of information and many people will want to link to them.

Often people will link to a site if they feel that it is an authority on a given subject; they will then feel confident about recommending that site to other people. That is what link building is all about after all, a sort of digital referral or stamp of approval.

Every web site should strive to have reliable and well-researched content. Try to keep your content informative but simple; if no one can understand what your web site says they probably won’t want to link to it! Check your text for spelling or grammatical errors; a web site riddled with poor spelling and bad sentence construction doesn’t seem very professional or authoritative.

Online news sites are a good way to establish links. Some of the things you can do are: submit an article for online publication or syndicate an article with a news site. Reputable sites usually enjoy a high search engine rank for their articles and receive plenty of traffic. You may also send press releases or trade articles with other sites…or even write an article about another site and ask then to link back to your site; most will be happy to repay the favor.

Establish contacts with the Better Business Bureau or the Chamber of Commerce in your area or the relevant city and state government offices. You may even look around closer to home by submitting your link to the local library or exchanging links with local businesses in your area; even non-competing businesses in the same field.

Consider starting an affiliate program; it may not lead directly to high SEO value but it can still prove useful in providing additional links.

Submit your site to directories that allow free submissions such as DMOZ (http://dmoz.org) or even paid directories. You can even take this a step further by creating your own directory of similar web sites. You can obviously link to your own site here and even include other important pages in addition to the home page. Quality listings are important here so if it is a useful directory to the most number of people, it will easily attract links.

You may want to post a link to your site in classifieds sites such as Craigslist or if you belong to user groups like Yahoo and Google groups it is often acceptable to post links to your site if you are asking or answering a question. Just make sure it is in the context of the discussion, as most people do not take kindly to being spammed.

Reviews are another great way to get people to link to your site. If you have a reputable looking site and carry informative, well-written reviews, there’s a good chance that your articles will receive high search engine rankings. Try to keep your reviews on-topic, informative and thorough, and be specific whenever possible.

Blogging has become an integral part of the Internet and is one of the most effective means of linking; you can either drop a few words of comment on someone’s blog or link to them from your own blog. Most blogs will be happy to link back to you. Try to update your blog regularly and post interesting content so people will want to link to you.

If your budget permits, explore the possibility of hiring a professional web-linking publicist (yes they do exist!) or consultant for your web site. If you choose carefully this will free you up to take care of other areas of your web site and leave the details of link building to the experts.

Those are a few things to do to create good links, what about things you should avoid? These methods will actually hurt your visibility on the web as it may cause search engines to ban your site or ignore it altogether!

Do not spam forums! Nobody likes a spammer and can usually tell if someone joins a discussion forum for the sole purpose of self-promotion. A sure way to annoy people is to post a non-relevant reply to a question and then include a link…or worse not even answer the question at all!

Choose carefully when submitting your site to directory services; a poor one won’t help increase your traffic at all and may carry out-of-date or off topic links.

When asking someone to link to your site, make sure that there is a good reason why he should; maybe your site is similar to his own in subject matter or your site showcases him, his products or his web site in a favorable light.

Take the time to compose a polite, well written personal request for linking. It doesn’t have to be long but the important thing is to make it seem like a genuine request as opposed to an impersonal, automated email. Do not pester a Webmaster with several, persistent emails; it is annoying and will not likely help your cause any. If you don’t get a reply, move on.

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