Internet Marketing Indonesia Journal

To best explain website popularity and it’s relationship to your website, let me give you a quick example:

Let’s say that you are approached by a friend asking about the best place to buy golden widgets.

Now, as a person of some knowledge, you happen to know that there is an over abundance of widget specialists around, many of whom sell golden widgets - but what you don’t necessarily know is the best place for your friend to shop.

You’ve never needed to use a golden widget yourself – let alone buy one and, as far as you know, one golden widget shop is as good as the next.

One thing you do know for sure is that there’s a particular stockist of golden widgets across town where it seems a lot of people go to shop … and you also know that there are some very important people around town, people who know more about such things, that speak very highly of that particular store.

So it would be quite natural then to tell your friend that there is an abundance of widget shops, many of whom stock the golden variety … but there’s this one particular store that is regularly frequented by some of the most highly respected “widgeteurs”.

Your friend would be thankful for this advice.

The internet is the same in that when someone searches for golden widgets, the search engine aims to present it’s user with recommendations on the same basis as you would.

The search engine database is overwflowing with addresses of websites that are related to widgets and, more specifically golden widgets. Some websites appear to the search engine to specialise in them exclusively.

But, in determining which order to display it’s recommendations, the search engine needs to consider which are more popular than others – particularly those who are being recommended by other well-respected, popular websites.

How do they do this?

Well, their spiders follow the links to and from your website, they count how many there are, they look at the relevance of those sites that link to you and they look in turn at the popularity of those web pages,.

Google, for example, keeps this type of information about your website (and every page within it) on its database and makes it available for everyone to see. They call it Google “pagerank” and if you have a google toolbar in your internet browser you can instantly see the pagerank of every web page that you visit.

As a side note, I highly recommend that you download the Google toolbar as soon as you’ve finished reading this article if you don’t already have one - it is absolutely free and will be very handy for you in seeking out potential “popular” linking partners as well as measuring the progress of your own websites’ pagerank.

In short, for your website to get maximum exposure it not only needs to be relevant to the search terms used, it needs to have as many important websites linking to it as possible.

But not all at once!

Just like you, a search engine would prefer to recommend the golden widget merchant that has become consistently more popular over time than one who has just arrived in town with instant popularity … probably because this is an indication that the popularity may have been artificially induced - as opposed to popularity that has been earned by reputation over time.

How do you achieve this? Gradually, systematically and also with a bit of help. As I have stated in previous posts I use a simple free automated system to distribute my articles (including this one) and in turn gain valuable backlinks to my websites, which increases my sites page rank in the search engines. One of the benefits of the system is that articles are released gradually over a number of days so that the web is not flooded with links to your site all at once. Have a look at Free Traffic System. Its free and I recommend it.

Grab realistic info about one way links - please study the web site. The times have come when proper info is truly within your reach, use this possibility.

It is important to buy backlinks when trying to get higher on the search engines. The best way to get high on search engine results is to get websites to link back to yours. There are many ways to dump a link on a websites. One way is forum posting. Another method is commenting on blogs. You can also directly pay webmasters to add a link to your website. Hopefully when your website becomes popular and starts picking up traffic, other webmasters will link to you voluntarily. An example sites is WebMd.com. WebMD does not pay for backlinks yet it has millions. The secret is to have a resource that websites will want to link you. This is usually called link bait – extra content or widget that will encourage bloggers and webmasters to link to your website. This however is hard, especially for new websites. The best solution would be to first buy links and establish authority, then add the content and whatever necessary to encourage other websites to link you.
One important aspect to keep in mind when buying backlinks is the anchor text. If a site links you by your ‘cool site name’ or just puts in your site’s URL, then it will not have a worthy affect on the search engine rankings for your website on the keywords you are targeting. You always want to make sure that sites are linking you by the correct anchor text. Also pay attention to the website’s Pagerank. The best indicator of a high authority website and Google gives a lot of ‘link juice’ to is the site’s Google Page Rank. You can check the PR of a website through the Google Toolbar or the many free online Page Rank tools available. Be careful of fake pagerank though! Webmasters can use redirects to fake the pagerank of a website. This is beneficial because other webmasters will be fooled by the fake Page Rank and thus be willing to pay a lot for a link that is otherwise worthless. Google also blacklists many websites so make sure that the site isn’t blacklisted by Google before you buy! A good way to see that is to search the website’s URL on Google. If a website does not show up for its own URL then it is probably blacklisted. Having your website listed on a blacklisted site is worthless and can even negatively impact your ratings. The last thing that you should keep in mind is the reference tag that the actual hyperlink possesses. There are two possible tags: nofollow and dofollow. If the link contains the nofollow attribute then search engine robots will not crawl to your website and give you credit for the link. A hyperlink with a dofollow tag, or no tag at all, will tell the search engine to keep going to the website. Backlink Build and other link building services follow all the rules of good backlink-ing.
The last benefit spending money to buy backlinks is the increase of direct traffic. If your link is in a visible location then visitors of one site can click the link and be directed to yours.