Why Backlinks Are Essential To Bringing Traffic To Your Web Pages
Sometimes called off page links, back links are the sledgehammer of search engine positioning and traffic generation.
Backlinks have three key elements, the web page from which the back links originate, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.
The volume of backlinks
The amount of Backlinks to a page is one of the key properties the search engines take into account when deciding where to position the page in the results displayed to the searcher.
The source of the backlinks
The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point.|Backlinks are like votes - the higher the quantity of votes (backlinks) the more relevant and popular the page is viewed by the search engine.
But ‘votes’ passed through backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks originating from pages with lower ‘trust’ or authority.Obvious examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites.
Google Page Rank
a value awarded by Google to each page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines valuation of the backlink.If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be more valuable to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common issues people screw up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For instance if most of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.
How to build backlinks
So here is my risk free advice for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your web pages:
1. To begin with you should focus on selecting the correct keywords|Finding the right keywords from the beginning is essential.
2. I like to build a keyword ‘cloud’.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. To discover the amount of visitor traffic is being coming from searches for my top level keyword I use the Google keyword analyzer tool.
5. I analyse words and search phrases associated with my ‘top’ level phrase and build my ‘cloud’.
6. I then put together content in the form of articles and videos with backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to the various directories.
7. When I write my content I do so with the visitor in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.
Find practical tips about free traffic - go through the web site. The times have come when proper information is really only one click away, use this possibility.
Tags: SEO