Visitors Are Of More Significance Than Programs Or Look And Feel
You only have a certain amount of time and money available to you. If it were not so, you would not need to be in business. It means that any utilization of time or money or anything else at your disposal has an opportunity cost, the things you could otherwise be doing with the resource you have allocated.
Depending on the state of your business and the phase it is in, the necessary allocation of resources will be different. It is particularly true in Internet Marketing, where the investments will have a markedly different effect on the business.
When I look at the ads in my inbox or on the various sites I view daily and I can easily spot the newbies. I can easily identify the rookies because they promote a program, not a squeeze page, do not have their own domain, do not have a review page, and in many cases will give up and hop over to another program in a few weeks because “that one didn’t work for me”.. The fact is, they are not only making all the mistakes all newbies do, they are committing the most fatal error of all – focusing on products and programs as if they contain the secret ingredient that will suddenly make them successful.
It’s not the program. It’s not the products or services you promote either. There are so many products available from so many sources that marketers are spoilt for choice, and in most cases the differences between the products are negligible, only being differentiated in respect of their branding and individual features.
And no matter how beautiful your website may be, the web design is hardly going to make a significant difference to your sales or opt-in rate. It might have a small effect, but unless you’re getting large volumes of traffic, it’s not an issue…
And that brings me to the determining factor of any online business: Traffic.
Any newbie should be focused, in respect of 90% of their financial resources and time utilization, on generating traffic. And given that they will also lack knowledge and experience, easily 50% of that time should be spent learning how to drive traffic, ideally to their own domain. Why one’s own domain is necessary is an entire subject on it’s own, but it’s about branding…
So working out how to get people to open your emails, writing compelling email ads that get people to click through to your website, and using online resources like forums and blogs may be far more beneficial than trying to develop the mysterious ‘magical’ ability to select the right program to promote. Learn how to generate traffic, and all the products in the world become potential revenue streams.
In the beginning, multiple streams of income are less important than multiple sources of traffic. Focus on the traffic, and the rest will fall into place.
Here to Help,
Derek
http://blog.justd.ws
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