KWBrowse : A Lateral Keyword Tool For Getting Low Competition Clicks In Google Adwords
Keyword research is one of two very important steps in Google Adwords advertising. While you’ll also need to carefully write relevant ads, let’s talk about keyword research only.
It’s easy to come up with variants of the same keyword. Popular keyword research tools accept a single seed keyword idea and then suggest several derivatives that you might add to your PPC campaigns.
In this article, we’ll discuss a better way to find new keywords and markets that are less obvious, using tools like KWBrowse and Google Wonder Wheel.
This is a little used technique because most advertisers do their keyword research by “going deep”. For example, if you typed keyword:
“mlm training”
A normal keyword research tool will make the following suggestions:
mlm training article
mlm training tool
mlm training resource
mlm training materials
mlm training material
mlm training system
best mlm training
in mlm topic training
mlm training ebook
These suggestions are great if you’re trying to write more targeted ads for your keyword.
Notice, however, that the seed keyphrase is repeated in all of them as a substring. In PPC we call this going deep and such phrases are perfect for expanding an existing working keyword and increasing your CTR.
The lists of suggestions you can obtain is very limited in that they are obvious and highly competitive keywords.
Our target market are not necessarily searching for training by typing “mlm training” into the search.
Isn’t it possible that they are looking for a specific training product by name? Or perhaps they’re looking for their favourite network marketing leader instead.
Advertisers wanting these variations have to think of them by themselves before typing them as a seed into the Google Keyword Tool. Since it needs some imagination to think of alternatives like product names and authors, it means there is less competition on much better buying terms.
To get those cheaper cost clicks with little to no competition, we have to come up with unique keywords that include not only the seed keyword idea, but also all the synonyms, related words, and collocations.
Collocation dictionaries exist for the English language. These use large samples of text to find words that appear in close proximity of the main word in question.
Some examples of words that may appear in the same context as “real estate” are: “property”, “agent”, “investment”, “rental property”, “mortgage”, and “bank loan”.
Keyword tools would not necessarily give you these suggestions. But a lateral keyword tool, for example KWBrowse or Google Wonder Wheel.
Tools such as KWBrowse and Google Wonder Wheel are popular free tools that can give you common collocations found on the web as well as related words and synonyms. In PPC, we call this approach “going wide” because it sweeps all the vocabulary used in a market. Giving you a larger variety of cheaper keywords to go after in your PPC advertising. Lateral keyword tools provide this functionality.
For example, here are some suggestions from Google Wonder Wheel for the keyword “mlm training”:
dani johnson
mlm trainer
mlm recruiting
mlm leads
mlm business
mlm success
KWBrowse would give many of the same suggestions.
What makes lateral keyword tools even more useful is that you can then click on any suggestion to get its collocations.
Suppose you’re creating a new campaign around the term “mlm trainer” chosen from the Wonder Wheel’s suggestions or KWBrowse. Here’re some of the keyword suggestions you’ll see:
tim sales mlm
mlm the truth
jim rohn
john milton
personal coaching
Some of these suggestions are important because you might have forgotten that people looking for training are looking up the names of network marketing gurus and authors.
A normal keyword research tool would not have shown you these ideas and others can only guess at them. Now you’ve got a new idea for targeting search strings.
My strategy is to take these names of gurus and expand the list further by searching in Google or Wikipedia for the names of other mlm trainers.
I might want to expand on “tim sales” by visiting his website and clicking the “products” tab to get a list of all his products and bid on them.
So as you can see, using lateral keyword tools like the Google Wonder Wheel in the above example or KWBrowse allows you to access a much wider spectrum of ideas to include in your PPC campaigns and avoid the typical $10+ click costs.
Jim Yaghi, author of ppc domination review is a PPC specialist generating as many as 30,000 leads a month in competitive markets at profit. Learn more about KWBrowse.
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