Utilize Adwords To Give Up Your Job - Secrets To Google AdWords Achievement
A new Adwords guide has come out on Clickbank. The main question is, does “Adwords Miracle” really work?
The creator of Adwords Miracle makes some bold claims on the sales page. I am very familiar with Google Adwords and I have purchased almost every new Adwords guide that comes along. Here is what I think of Adwords Miracle:
The nice thing about Adwords Miracle is that it is aimed at the beginner as well as an experienced Adwords user. Adwords Miracle shows you the best way I have ever seen to write your google ads.
If you are new to Adwords, you will be pleased at how you will be shown how to manage your adwords campaigns so you can get the lowest cost per click and the highest return on your investment.
Here is the good part and probably the main reason I purchased Adwords Miracle. The creator calls this method skimming. If you never try, you will never know.
Overall Review:
Using Adwords and promoting other people’s products has produced a healthy chunk of change for me for the past year. Adwords Miracle can definitely show you the path to quitting you job and making a living online.
I would say out of all the great Adwords guides around today, Adwords Miracle is the most complete and most helpful when it comes to making money. Adwords may scare many people because of the high cost, but with Adwords Miracle you will learn how to cut your costs and explode your profits.
Split Up Your Campaigns & Ad Groups
Stop bundling all of your keywords into one campaign and one ad group.
Time and time again I see client accounts with one campaign, one ad group, and 100+ key-terms with only one ad. Campaigns allow you to manage a number of Ad Groups, and ad groups allow you to manage the specific ads for a particular set of key terms.
Besides being more organized and allowing you to more easily view the performance of different terms, splitting up your campaigns and ad groups this way will allow you to create extremely specific ads.
You don’t always know if a term or set of terms will be extremely popular and should have it’s own campaign and specific ad groups.
I broke this term out, pulling it into it’s own ad group underneath the “Medicaid” campaign. When I was done with the account the “Medicaid” campaign had a large number of ad groups within it, all pertaining to (or including the term) Medicaid.
Medicaid (Campaign) > Medicaid Attorney (Adgroup) > Medicaid Attorney (keyterm) > Best Medicaid Attorney
Medicaid (Campaign) > Medicaid Lawyer (Adgroup) > Medicaid Lawyer (keyterm) > Best Medicaid Lawyer
Create Extremely Specific Ads, Match Your Ads to Your Terms
Splitting up your campaigns and ad groups is necessary to create extremely specific ads and to match those ads to your terms. Leverage Google’s specificity!
To run a successful AdWords account you must take advantage of Google’s specificity. Once you have broken up your campaigns and ad groups into key term specific groups the benefits will become immediately noticeable.
Where before you were limited to one set of ads for a huge number of unlike keyterms, now you can target specific ads for specific keyterms. Writing ads will become easier.
Many of my ad groups contain only two or three terms, for example an account I was updating today had an ad group called “Estate Planning Attorney” with the following two terms: estate planning attorney, estate planning attorneys. I have another ad group called “Estate Planning Lawyer” with like variations.
Use Your Keyword In Your Ad (sometimes)
You’ll notice that the word chocolate is bolded everywhere it appears, including the AdWords ads!
Beyond the physical bolding, including the key terms in your ads also has a psychological impact on the user. By connecting the term with an ad you help connect the ad to the visitor. Someone types in chocolate, sees your ad (with the word chocolate bolded) and clicks.
In Google’s content network (where the ad is based on the content of the AdSense site the ads are on) the effect is subtler. If you notice all or most of the ads are including the key terms in their ads or titles (for the bolding effect) don’t include your key term in your ad or your title. Try to differentiate your ad.
Create Multiple Ads & Monitor Those Ads
Google allows you to create a number of ads within each ad group. Once you’ve organized your AdWords account properly and have ads that correspond directly to the set of keywords within an ad group, create multiple ads.
Percent Served is the number of times that particular ad was shown in relation to the other ads in the ad group. For example say I had an ad group setup with two ads. The keyterms in this ad group were able to attain 100 total impressions. My first ad has a percent served number of 46%, my second ad has a percent served number of 54%. The second ad was shown 54 times (100 x 54%).
Clicks in the ad variations tab reveals the number of clicks that particular ad received.
CTR or click through rate is the number of click divided by the number of impressions (clicks/impressions). The higher the click through rate the more you (and Google) can assume that users found this ad or term relevant to a particular set of keyterms. Better more targeted ads and keyterms receive higher click through rates.
Cost is the overall spend designated to or spent with a particular ad.
In order to properly analyze your ad performance you must create multiple ads. I would suggest 2 or 3 ads to begin with. Redo the body of your ad. Redo the title of your ad.
Stay Up-To-Date, Use Google’s Help Resources
New features including mobile ads, image ads, video ads, keyword tools etc. are added all the time allowing advertisers to reach a broader network of targeted visitors.
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