6 Steps To Increasing Your Internet Marketing Course Sign Ups .
As more and more people are using the internet as a way to supplement their income because of the recession, its plain to see that email communication is the most common form used today.
However its also the most highly abused, apart from all the junk email we recieve, Im also talking about how people are now formatting their emails.
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Here are six steps that I have found success with when it comes to email marketing .
1. Limit your characters - Unlike the print media reading text from a screen is very different to reading from a book, in a book you have the pleasure of being able to take in more words per reading block. “If your unsure about what I mean” here is a quick explanation.
When you read from a book your eye is able to take in what is known as reading blocks, meaning you can take in between two to five words at a time, this is why people are able to read so quickly.
When reading from a computer screen its very different because of a few factors that I won’t explain here but if you keep your characters or words to between 50- 60 per line your audience will be able to browse your email quickly and that wont make their eyes tired.
2.Use plain text - There are some really good fonts out there and each font has a purpose some are good for poster design, or graffiti art.
But when it comes to emailing information, Simple always works best a couple of my favourite font families are Helvetica & Baskerville, I use these only because I see alot of emails using Times Roman.
Don’t get fancy with your font color, black font on a white background can’t be beaten, the reason is because our eyes are used to seeing this, and like I said earlier reading from a screen is different to reading from a book.
Black font on a white background when used correctly doesn’t make the eyes tired.
3. Keep your sentences short - because your audience is reading your information from a computer screen try to keep your sentences to between two to three lines where possible avoid long blocks of five or more lines.
Two or three lines is best, this is because your audiences eye can take in blocks of text quickly and easily, with out interferring with their reading flow.
4. Use short paragraph blocks - keep them to no more than four lines, this is because its easier to read,and your viewer absorbs your information much easier.
Use of white space between paragraphs also helps the readers attention span.
5. Its BAD MANNERS to use captial letters to much, email etiquete is important, don’t forget your trying to build a relationship with your audience,
you need to obtain trust before you can obtain a sale, by using capital letters in your email your shouting at your viewer.
I mean think about this for a moment, and try it out, if you have a cat I challenge you to see which tone works best,
one where your shouting at your cat “HERE PUSS PUSS PUSS” or one where your calling out to your cat here puss puss, the results the same with emails. Build your audiences trust first then you can build a sales campaign and your business.
The other reasons we don’t use all caps is because it makes it harder to read, and alot of emails get filtered when they are in capital letters.
6.Keep your email short sharp and to the point, use attention grabbing headers, follow the above 5 points and make your email interesting to read.
Todays internet users have become very “advertising savy” if it doesnt catch their attention in the first paragraph it wont keep me interested in reading that email.
Thanks to the internet we have become a people with a short attention span. keep your emails short and simple.
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